Learning About the Future of Marketing at INBOUND16

Post on 21-Jan-2017

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Learn About the Future of Marketing at INBOUND 2016 by Jim MacLeod

We are more in control of our lives than the media tells us we are.Gary Vaynerchuk@GaryVee

We have to take ownership of our history.Ta-Nehisi Coates@tanehisicoats

Upcycling: take something old and create something (content) more valuableSalma Jafri@Salmajafri

When it comes to global content, tell stories that resonate with that culture.Rebecca Leib@lieblink

It’s your reputation on the line. Hiring the right freelancers protects that.Mikaela Tierney@mikaelatierney

Customers want a self-service experience with your company. Brian Halligan@bhalligan

We build bots for the same reason we build websites, because customers have questions. Dharmesh Shah@dharmesh

Think of your website more like an app and less like a brochure. Jessica Meher@jessicameher

Story gives us soul, makes us believe, and let’s us talk.JP Kuehlwein@jpkuehlwein

The best way to build and keep an audience: build a communityAmy Vernon@AmyVernon

The key to success is finding ways to leverage those limitations in ways that nobody else can.Brian Fanzo@iSocialFanz

The primary reason people use social media is to showcase their own identity.Shama Hyder@Shama

When you remember the past it’s to pre-experience the future.Dr. Carmen Simon@areyoumemorable

The future of search is a predictive assistant.Michael King@iPullRank

Vocal Search will be the primary mode of search moving forward.Michael King@iPullRank

Marketing, as a business, is impatient. Ann Handley@AnnHandley

People may stop listening to advice, but everyone leans in for a good story.Doug Landis@DougLandis