Post on 23-Jun-2015
description
transcript
Integrated MedIa Lab PUCd_4144 _a_MCManUS_F11
ParSOnS
“OUr OFFICIaL CULtUre IS StrIvIng tO FOrCe the new MedIa tO dO the wOrk OF the OLd.” Marshal Mcluhan
tranSPOSIng advertISIng’S CLaSSIC narratIve tO the web
ShIFtIng FrOM brand MeSSageS aS PaId InterrUPtIOn
tOward brand MeSSageS aS entertaInMent COntent
nOn tradItIOnaL teaMS Invent eXPerIenCeS,
nOt SIMPLY MeSSageS.
10% COOkIe, 90% eXPerIenCe
t-ShaPedBREADTH OF KNOWLEGE
DEPTH OF EXPERIENCE
nowadays, everybody should have an understanding of what
digital is all about, be it a writer, a designer, an event
manager, an accounter or a planner. Still, digital specialists
themselves need to open up to traditional media and story
telling, since theoretically, anyone must be able to take over
the other person’s job. an online writer should be able to
write a tv script, just like the art director should know how
to design a website.Innovative thunder
PLANNING SEO COPY IA/UX DEV ART PR/SOCIAL MEDIA WEB DESIGNER
Art/Copy Collaboration
the new vOCabULarY
1. Social TV
2. Social Stories
3. Social Film
4. Social Business
5. Social Objects
6. Real Time
7. Mobile Apps
8. Designing for Networks &
Understanding Social Spread
9. Augmented TV and Film
10. Collaboration & Co-Creation
11. The venacular of players and browsers
12. Digital space in the real world, the real
world in digital space
13 trendS In advertISIng*
*Social Practice
Social tv was named one of the 10 most important emerging technologies by the MIt technology review
Linear tv makes a comeback.
1. SOCIaL tv: bIrth OF the baCk ChanneL
#Comedycentral
SOCIaL tv: bIrth OF the baCk ChanneL
#ProgressIs
SOCIaL tv: bIrth OF the baCk ChanneL
SOCIaL tv: bIrth OF the baCk ChanneL
2. SOCIaL StOrIeS
Mugglenet Fan Fiction: harry Poetter Stories written by fans.
excentric’s digital Story of the nativity
CrOwd Created StOrIeS SOCIaL StOrIeS
4. SOCIaL bUSIneSS
5. SOCIaL COnneCted ObJeCtS
“By year end 2012, physical sensors will create 20% of non-video internet traffic” Gartner Predictions 2009
7. MObILe aPPS
reanULt IPad aPthe accelerometer, three-axis gyroscope, and compass all work together.
8. deSIgnIng FOr netwOrkS & UndeStandIng SOCIaL SPread
deSIgnIng FOr netwOrkS & UndeStandIng SOCIaL SPread
deSIgnIng FOr netwOrkS & UndeStandIng SOCIaL SPread
9. aUgMented tv and FILMdigital overlays enhancing real-life events
John Mayer video “heartbreak warfare”
Motion based gaming.
akQa USPS virtual box Simulator
12. dIgItaL In the reaL wOrLd, the reaL wOrLd In dIgItaL SPaCe
dIgItaL In the reaL wOrLd,the reaL wOrLd In dIgItaL SPaCe
Intergrated CaMPaIgn wIth event CharaCter
Integrated MedIa Lab PUCd_4144 _a_MCManUS_F11
ParSOnS