Post on 26-Jan-2017
transcript
Xavier UniversitySports Administration Seminar
Lecture NotesSeptember 7, 2016
Jackie Reau
Sports Industry EssayTyped 500 word essay (with opinion) on youth sports in the
United States with three sources
Economic impact for cities, facilities, equipmentPhysical fitness
Social skillsLife preparedness
Time management
Class Discussion:Is she the best female athlete ever?
By "greatest," do we mean most famous? Or most accomplished? Or something even more subjective: a measure of the person's actual athleticism? Or is it some mix of all of the above?
Current Event Discussionby
Jackie Reau
• Economic Impact and Revenue Development Trends for U.S. Sporting Events for Sports Commissions & Host Cities
Current Event Discussion
• Definition of a Sports Commission: Typically non-profit organizations charged with attracting and hosting sporting events to drive awareness and revenue for their city or region.– Watch video from NASC– Cincinnati Sports Commission is working on a bid for a
national hockey conference that will welcome 20,000+ athletes resulting in 8,000+ hotel room nights.
• Sources: National Association of Sports Commissions, Cincinnati Sports Commission
Current Event Discussion:What will these people spend money on in Cincinnati?
Current Event Discussion
Sports Event Industry$8.3 billion annually spent on traveling, competing in amateur sporting events
Formula for Measuring the Sport Event Industry• Amateur athletic events bring in an average of $208.80 in
direct spending per visitor, each day of the event
• Source: University of Arizona study
Current Event Discussion
• Currently, Sports Commissions have a few revenue sources:– Room night taxes from booked events via a relationship
with their City, County or State– Corporate support in the form of sponsorships or grants
Current Event Discussion
• Currently, Sports Commissions have the following expenses:– Staffing and overhead (office, utilities, equipment,
entertainment, travel)– Bid fees (range in amounts due to size of event)
Current Event Discussion
• Ideas & Opportunities for New Revenue Streams for Sports Commissions:– Conduct a Community Audit to determine gaps in hosting
sporting events based on youth participation and create/host your own event
– Create an Advocacy Group to Fund-Raise from Individuals (not sponsorships/grants). Start with $500/person and cap at 100 members to raise $50,000
– Create and host a Corporate Sports Challenge to engage local companies in an Olympic-style competition to increase engagement and funding support.
Current Event Discussion
• Should a Sports Commission be measured on its room night production only?
• How else can a Sports Commission offer value to its community and constituents?
Current Event Discussions
Review class schedule and topics for future
Leadership Lessons
Characteristics of a Great Leader(Brainstorm as class)
Leadership Lessons
Ted Talk Video
*Capture One Leadership Lesson to Share
Leadership Lessons
Getting to Know Your Boss’ Boss
*Discuss Do’s & No No’s
Personal Development Portfolio
Begin outlining – Mission: Your Primary Objective (career goals)– Vision: Your Values (beliefs, work ethic)
– SWOT Analysis:• Strengths (internal)• Weaknesses (internal)• Opportunities (external)• Threats (external, no control)
Personal Development Portfolio
Competitive Analysis on Your Dream Job– List of companies & leaders who have the job now
• Top 10 list to narrowcast your search
– How many of these jobs exist?– Is there a professional organization in which all are
members?– What are the market trends in the field?
Personal Development Portfolio
Personal Positioning
How will you position yourself?– Internships (focused approach)– Volunteer opportunities (focused approach)– Informational interviews with decision-makers
What Type of Leader Will You Be?
Describe your prospective leadership characteristics