L E D Z E P P E L I N S C A L I N G A G I L I T Y

S C R U M D A Y E U R O P E – A M S T E R D A M 2 0 1 4

@ A G I L E G E N I U S

D O Y O U L I K E R O C K ’ N ’ R O L L ?

R O C K ’ N ’ R O L L M E E T S A G I L I T Y…

T H E S C R U M G U I D E

O F F I C I A L S C R U M R U L E B O O K

1 P R O D U C T = 1 T E A M

A team works in an iterative fashion to

build a new increment of a product

during a Sprint.

At the end of the Sprint, a new version

of the product is ready and can be

delivered to the end users.

S.M.

P.O.

C R O S S D E V I C E E X P E R I E N C EA N E W C H A L L E N G E T O R A I S E …

A L O T O F P R O D U C T S L I N K E D T O G E T H E R …

S C R U M O F S C R U M ?W H A T ’ S N E X T …

L I T T L E O R N O I N F O R M AT I O N S …

W E L C O M E T O O U R W O R L D …

O N L I N E B E T T I N GH O R S E R A C I N G , S P O R T, P O K E R

2 3 A P P S !

• Web

• iPhone

• iPad

• Android

• Touch displays

• …

A Q U I C K O V E R V I E W

M A I N W E B S I T E

M O B I L E A P P S

TA B L E T A P P S

T O U C H D I S P L AY S

S H A R E D S E R V I C E S

• The whole products family shares the same services API

C O N S I S T E N T U S E R E X P E R I E N C E

• Every product should stay independent

• All the products should share a consistant user experience

• Kinda “Apple Handoff”…

H O W T O M A K E I T W O R K ?

B E I N S P I R E D & L E T ’ S R O C K !

A L E G E N D A R Y B A N D …`

L E A D V O C A L S !

M A I N W E B S I T E

• Frontman

• Iconic and charismatic

• The voice of Led Zeppelin

L E A D G U I TA R !

M O B I L E A P P S

• Lead vocalist alter ego

• Great showman

• Mystic and mysterious

B A S S G U I TA R !

TA B L E T A P P S

• Responsible for the band groove

• Founding member with Jimmy Page

B A C K I N G V O C A L S !

T O U C H D I S P L AY S

• Newcomers

• Sound amazing at Kenedy Center

D R U M S !

S E R V I C E S A P I

• Founding member

• Essential for consistency

• Heartbeat of the band

A G I L E T E A M S C O M P O S I T I O N

S P O T I F Y T R I B E S & S Q U A D SA W E L L K N O W N A N D P O P U L A R PA T T E R N

H O W W O U L D I T L O O K L I K E ?M

AIN

WEB

SITE

- V

OC

ALS

R I C H S C R E E N S

TABL

ET A

PPS

- BA

SS

MO

BILE

APP

S -

LEA

D G

UIT

AR

S I M P L E S C R E E N S

TOU

CH

DIS

PLAY

S -

BCK

VOC

.

W O U L D I T W O R K F O R U S ?

P O S I T I V E A S P E C T S

• End to end teams

• Obvious independence

• Based on a well known pattern

W H E R E I S T H E D R U M M E R ?H E Y, S O M E B O D Y ’ S M I S S I N G …

T H E D R U M M E R B E C A M E S C H I Z O P H R E N I C !

✗

M U S I C B E C A M E N O I S E …

I S S U E S

• Poor communication

• Product specific services

• Critical dependencies

• Huge rework

• Global loss of quality

R E T R O S P E C T I V E

A R O C K B A N D I S N O T A D J …

A P I A S A P R O D U C T

• Let’s handle them as a real product.

• It’s a product for our customers and for our other products.

R E M I X T H E B A N D

K E E P T H E G R O O V E T I G H T !

1234

P L AY L I V E !

T H E R O L E O F T H E A P I

• Providing services and features to customers and products

• Taking care of feedback and adding new services with a particular attention to consistency

M A N A G I N G D E P E N D A N C I E S ?

P L AY B E H I N D T H E B E AT !

1 – 2 – 3 – 4 … 1 S P R I N T F O R W A R D !

S E C R E T S A U C E ?

T E A M W O R K & C O M M U N I C AT I O N

T E A M R E S U LT SC O M M O N R E V I E W S & R E T R O S P E C T I V E S

S O L O S A L L O W E D !

O N E M O R E T H I N G …

F E AT U R E O W N E R - T H E M A N A G E R

B I G P I C T U R E O V E R V I E W

A C C O U N TA B L E F O R C O N S I S T E N C Y

E M P O W E R E D P R O D U C T O W N E R S A R E M A N D AT O R Y

T H A N K Y O U

W W W. A G I L E G E N I U S . C O M