Takes possession of spaces

Log in moments of people’s lives

Resemanticization

AMBIENT CAN BECOME……A GUERILLA* MARKETING

When :

A big creative impact Non convential instrumentsSurprise effectLow budget

We create brand equity and affinity

*Guerilla: military meaning

CORPORATE COMMUNICATION PROJECT

VALERIO ITALIA AND ESTELLE BLOCKLET

LEGIO XIII

SMALL ASSOCIATION

BORN IN 2010

ROME

PANTHERS PARMA

LEADER ASSOCIATION

BORN IN 1981

PARMA

2006 SUPERBOWL

FOLLOWER LEADER

LEGIO XIII PANTHERS PARMA

Legio XIII and Panthers Parma have the same target:

- American football team leader

- Be know

- Have more adherents

- And supporters

VALUES:

– Social environment,

– Ethic, « respect all, none fear »

– Environment,

– Culture.

– Soul maker

• Contractual capacity

LEGIO XIII PANTHERS PARMA

- Events

- Merchandising and brand system

- Supporters loyalty, members and recruiting members

LEGIO XIII PANTHERS PARMA

- Events (more than a match)

- Merchandising and brand system

- Supporters loyalty, members and recruiting members

- Members area

La Legio XIII was on:

- Radio: SnapMagazine, GOOD MORNING MANÀ SPORT (Radio Manà Manà Sport - condotto da F. CAMILLACCI).

- TV: Servizi dedicati ad eventi sportivi organizzati dalla Legio XIII andati in onda su CANALE10 Ostia con speciali ed interviste, puntate di SPORT TIME su T9 Sport, SUPER 3, RETEORO 5.

- Newspapers: Il Romanista, Il Corriere Laziale, Il Nuovo Giornale di Ostia, Il Tempo, CinqueGiorni.

- Web: Svariate testate giornalistiche WEB.

Social network Objectives Budget

Facebook :

Official page

Group: 1506

Page : 380

Society profile : 1256

Society, recruitment FREE

You tube :

Society channels

Video : 4

Inscription: 14

best Viewer : 830

viral campaign of :

recruitment &loyalty

FREE

Twitter : tweet : +150

following:50

follower: 209

breaking news / customer

care

FREE

Linked In: society profile

1°level : 120

2°level : 30

groups: 17

net working / sponsor activity FREE

Mobile : android application (in

working)

revenue on four square

(social network)

Association

free-time

persuasion awareness

200

E-mail : E-mail marketing campaign € 300

Social network Objectives Budget

Facebook : official page : 1.100

“300” are talking about it

group : 70

society profile: + 4000

Society, recruitment FREE

You tube :

society channels

video download : +200

inscriptions : +50

best viewer : +4000

(Superbowl)

Viral campaign of :

recruitment &loyalty

FREE

Twitter : Tweet +500

following : 117

follower : 367

Breaking News / customer

care

FREE

Google plus + +1 = 27 Networking / sponsor

activity

Optimized with SEO

Mobile : Mobile : - app android

already available

association

free-time

€ 200

WEB-TV : good and efficient service

and streaming for members

persuasion awareness Unknow

Blood donation Culture

Sport

LEGIO XIII PANTHERS PARMA