Post on 24-Feb-2016
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Leicester Mercury
Product Information
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Key information
• At the heart of all local trade the Leicester Mercury is the connector between local consumers and businesses
• Broad range of supplements, including Business, More Jobs, More Motors, More Homes and the Week
• At the heart of the local community for over 130 years, making it the oldest, most trusted media in the local area
• Committed to serving our community by providing powerful news coverage, exclusive major stories, and campaigning on issues that impact upon our readers and their lives
• Provides local businesses with a responsive advertising platform, which reaches a wide audience
Product Information
Publication Day:Monday – Saturday
Frequency:Daily
Cover Price:Mon-Fri: 40p
Sat: 60p
Circulation Area:Leicestershire
Circulation:48,457 (99.1% paid)
(ABC Jul-Dec 2011)
Readership:172,011
(JICREG Apr 2012)
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Consumer engagement
• The Mercury is read by 378,424 people across the week1
• The Mercury is read by more people than any single national daily newspaper2
• 57% of local people who believe what is in their local paper more than national newspapers are Mercury readers2
• 6 out of 10 people who believe that advertising helps them make the best purchases are weekly readers of the Mercury2
• 27% of Mercury readers admit to having expensive tastes2
Source: 1. Jicreg April 2012 2. NML audience research 2010 (Kantar Media Readership Survey) & TGI (TGI GB 2010 Q1 Double base, Oct 2007 - Sep 2009)Base: Adults 16+ in Mercury research area (601) 3
Profile of readers by demographic
Male Female 16-24 25-34 35-44 45-54 55-64 65-74 75+ AB C1 C2 DE
55%
45%
15% 16%
9%
18%16%
14%12%
18%
28% 27% 28%
Source: NML audience research 2009 (Kantar Media Readership Survey) Base: Adults 16+ in Mercury research area (601)
The Mercury is read across all demographics
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Reach by demographic
Total Male Female 16-24 25-34 35-44 45-54 55-64 65-74 75+ ABC1 C2DE
26%30%
23% 22%27%
14%
29% 31%
38%35%
24%29%
60%66%
53%
71%65%
58% 56%
48%54%
60%
53%
67%
AIR 1+ a week
Source: NML audience research 2009 (Kantar Media Readership Survey) Base: Adults 16+ in Mercury research area (601) 5
Coverage
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Product Information
Key information
Product Info
Publication Day: Thursday
Frequency: Weekly
Cover Price:Free
Circulation Area:Leicester, Oadby, Wigston, Ashby,
Coalville
Circulation: Leicester Mail Group: 85,8261
Leicester 63,5241
Ashby 7,4291
Coalville 14,8731
Readership:Full Group: 89,860
( Publisher statement based on JICREG 1.047 RPC)
• 4 editions:– Leicester, Oadby & Wigston– Ashby– Coalville
• Lively mix of local news, events and sport
• All the latest from the world of celebrities, science and medicine, TV highlights, puzzles, and local jobs and motors guides
• Published every Thursday
Source: 1. Publishers statement June 2012, (latest ABC July - Dec2011 106,229 100% free, Leicester 63,524, Ashby 7,429 Coalville 14,7873 Loughborough and Charnwood 20,403)
Profile of readers
Male Female 16-24 25-34 35-44 45-54 55-64 65-74 75+ AB C1 C2 DE
40%
60%
6%10%
28%
16% 15%17%
10%
22%25% 24%
28%
Source: NML audience research 2010 (Kantar Media Readership Survey) Base: Adults 16+ in Mail research area (86)
Distribution area
Key Information
Product Info
Publication Day: Monday to Friday
Frequency: Daily
Cover Price:Free
Distribution Area:Derbyshire, Nottinghamshire
and Leicestershire
Distribution (East Midlands):40,979
(ABC April 2012)
Readership (East Midlands):100,000
(Kantar Media 2010)
• Concise, informative, sound-bites
• Local content – Metro Life
• Mix of news, features and entertainment
• Metro provides an excellent medium for capturing the attention early in the day of potential job-seekers, house-hunters, car buyers and investors
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Key information
• The number one local website for local and regional news, sport, entertainments and classifieds
• The local choice for motors, property and jobs with direct access to jobsite.co.uk, FindaProperty.com and motors.co.uk
• Provides an unrivalled local audience reach for advertisers to target local consumers
• The site offers a number of advertising opportunities, from front-page impact advertisements to banners, videos around the various sections of the site
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Product Information
Visitors:510,239
(Adobe May 2012)
Visits:799,619
(Adobe May 2012)
Page Views:4,969,887
(Adobe May 2012)
Leicestershire and Rutland Life
• Compelling interviews with the stars of Leicestershire,
whether on TV or down your street
• Ideas on homes, fashion, beauty, fitness, food, travel, motoring and leisure
• High quality design, writing and photography
• Delivered directly into affluent homes and the hands of your customers
• Copies also available through venues and retailers
Product Information
Frequency:Monthly
Cover Price:£2.95 (where sold)
Circulation Area:Leicestershire
Circulation:10,000
(Publisher’s Statement)
Leicestershire Life coverage
Distribution 10,000