DIGITAL ACTIVITY PROPOSAL

LENOVO TOUCH CAMPAIGN

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Market situation

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approach: promoting lenovo product lines by demonstrating its touch features. message: touch is more playful than clicking

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Insight: people tends to like something new about something they think they already know They know about touch. But they don’t know what it can do until they touch it.

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Idea: THE TOUCH TURNTABLE www.touch-turntable.com A turntable with Lenovo PC technology that can absorb our joyful feeling into a sensational (touchable) musical experience.

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