lenticular system

Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – info@sercomfirenze.it

What is lenticular printing?

Lenticular printing is based upon a special image

processing system. Once the printed image is develped,

a special transparent film formed by exceptionally thin

convex lenses is laid on top of the printed item. The

lenticular sheet recreates a visual phenomena

(parallaxes) which allows human beings to perceive

tridimensionality with just a few millimeter thick panel.

Lenticular panels can be built on 120x180 MIDI backlit

advertising structures.

The advantages1) High impact effects that are easily created;

2) Exploiting viewer’s movement;

3) Boundless and new creative spaces;4) Three-dimensional and dynamic effects;

5) A short TV spot can be transferred to a few millimeter

thick Plexiglas sheet

Viewer Movement

PointPointPointPoint of of of of

viewviewviewview 1111

PointPointPointPoint of of of of

viewviewviewview 2222

Lentycular Image

Left eyeeyeeyeeyeViewer Movement Right eyeeyeeyeeye

lenticular system

Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – info@sercomfirenze.it

FLIP EFFECT

Dynamics is at the root ofFLIP effect

This effect allows us to flip between two or multiple different images. Its versatility

is suited to a staggering number of very creative projects.

lenticular system

Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – info@sercomfirenze.it

ZOOM EFFECT

The ZOOM effect allows us to guide the viewer’s focus to a detailof a scene starting from an overview of the object.

lenticular system

Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – info@sercomfirenze.it

MOTION EFFECT

The MOTION “mini spot” effect displays different picture frames that produce a short animation.

lenticular system

Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – info@sercomfirenze.it

MORPH EFFECT

The MORPH effect displays the gradual transformation of an object intoanother.

lenticular system

Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – info@sercomfirenze.it

3D EFFECT

The 3D effect creates a three-dimensional illusion employing a 2-3 millimeter thick bidimensional image.

lenticular system

Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – info@sercomfirenze.it

COMBINED EFFECTS

3D+Flip

e.g. Ruler

Zoom+Moting+Flip

All effects can be conbined to

achieve even more astonishing

results

lenticular system

Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – info@sercomfirenze.it

3D EXAMPLE

lenticular system

Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – info@sercomfirenze.it

MOTION EXAMPLE