Less Blah Blah - More Ah Ha / Women's Council of RELATORS 1960 Chapter Luncheon / HAR / 2/15/12

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Wednesday, February 15, 12

Ken Brand MA
This is a copy of the slide deck I'll be sharing in my 20 minutes with the Women's Council of Realtors - 1960 Chapter/Houston Association of Realtors luncheon February 16th, 2012.Of course it's missing the commentary, sound clips, animations and YouTube clips, but you get the idea. Cheers.PS. The book is available on Amazon athttp://www.LessBlahBlah.com
Ken Brand MA
Ken Brand MA
If I can be helpful - 832-797-1779
Ken Brand MA
Ken Brand MA

8What?&&We&aren’t&in&______&anymore?&&Duh!Wednesday, February 15, 12

8

A&Day&At&The&Beach

Paradise.&Peace.&Comfort.&

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8

Recession

Danger.&Adventure.&Survival.&Wednesday, February 15, 12

5When&there’s&less&of&this.&.&.

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6There’s&more&of&this.&.&.Wednesday, February 15, 12

7

I’M$AWESOME!&&Dig$ME!!!Personal&PromoBon&MarkeBng

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8

Recession&+&ConsumerFTech&Revolution&&=

OMG&Tidal&Change&Waves&Wednesday, February 15, 12

9

We&Live&&&Work&in&a&Trust$Starved,&Don’t&Bore&Me,&Don’t&&BS&Me,&and&Definitely&Don’t&Sell&Me&Society!

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10

Knowwhat&others&don’t.

Dowhat&others&won’t.

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10

Who&Wants&It?

Business&Done&Daily

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13

The&Three$Reasons&She&Doesn’t&Have&More&Business

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14

Reason&1.

She’s&in&the&dark.&&

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15

Reason&2.

She’s&a&Secret&Agent

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Reason&3.

It&didn’t&go&as&planned&.&.&.16

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26

How&Do&CiBzens&Choose?

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24

4 out of 5 buyers and sellers only contact 1 or 2

agents.

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24

2011&NaBonal&AssociaBon&of&REALTORS&F&Profile&of&Home&Buyers&and&Sellers

68%&+&16%&=&84%

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24

7 in 10 choose an agent they

TRUST.

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24

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26

From&Lost&In&The&Crush!&

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27

$Memorable$and$Chosen

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04/01/1018

Top&Of&Mind&AwarenessFirst&mental&recall&in&a&parBcular&category.&&Our&category&is&Real&Estate&Agent&or&Broker.

Relevant&/&Remarkable&/&RepeBBous

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32

Be&Relevant

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How&Can&We&Discover&What’s&RELEVANT&

To&THEM?

33

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Be&the&world’s&greatest&

listener.

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The$Golden$Rule$1.0

04/01/1034Refer&to&Chapter&Seven&in&the&book&Less&Blah&Blah&More&Ah&Ha

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04/01/1036

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04/01/105637

The&Golden&Rule&2.0Do&unto&others&as&

THEY&would&have&done&unto&themselves.

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30

OUT:&&Blah$Blah$Blah&

MONOLOGUE&BROADCASTWednesday, February 15, 12

8

OUT:&&It’s&not&about&what&I&can&do&for&you.&&It’s&ALL&about&how&amazing&I&am.

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32

Cody.Phillips@garygreene.com

IN:&All&About&ThemIN:&&ConversaBon

IN:&&Sharing&+&Solving&+&ServingWednesday, February 15, 12

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34

Not&Remarkable&Like&This��

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04/01/1020

Not&Remarkable&Like&This.Wednesday, February 15, 12

42

To&Become&Remarkable&and&Remembered&Focus&On&The&Unmet&Needs&Of&Others

1.&A&Sense&Of&Significance2.&A&Sense&of&Certainty3.&An&Improved&State&of&Being

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04/01/10

1.&&Show&up.&2.&&Listen.3.&&Deliver.4.&&Be&consistent.5.&&Keep&your&promises.6.&&Don’t&brag.7.&&Don’t&push.8.&&FollowFup.9.&&FollowFthrough.10.&&Pay&afenBon.11.&&Be&generous.12.&&Show&up&on&Bme.12.&&Have&a&sense&of&humor.13.&&Don’t&complain.14.&&Don’t&make&excuses.15.&&Accept&responsibility.16.&&Have&paBence.17.&&Be&passionate.18.&&Be&thoughhul.19.&&Don’t&blame.20.&&Don’t&shame.21.&&Be&posiBve.22.&&Be&empatheBc.23.&&Be&thankful. 43

You&Don’t&Have&To&Be&SuperFWoman.&&You&Only&Have&To&Give&A&Damn&Care&.&.&.

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38

“I've&learned&that&people&will&forget&what&you&said,&and&people&will&forget&what&you&did,&but&

people$will$never$forget$how$y�u$made$them$feel.”

~&Maya&Angelou

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04/01/1021

http://www.flickr.com/photos/yushimoto_02/4251723517/

Relevant RepetitionWednesday, February 15, 12

04/01/1020

OUTMe.$$Me.$Me.$Me$Me.$$Me.$Me.$MeMe.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$MeMe.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$MeMe.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$MeMe.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$MeMe.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$MeMe.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$Me.$$Me.$Me.$Me$

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41

ConversaBonand

ConnecBon

Contact

&Trustand

Discovery

OnFPurpose&and&InFPerson&Contact&&&ConversaBon

Sharing,&Serving&&&Solving

Become&Preferred,&Referred&&&Rewarded

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59

Opening&Our&Online&Eyes&and&ImaginaBons

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43

The&Future&has&already&happened.&It’s&just&not&evenly&

distributed.F&Adrian&Slywotzky,&Mercer&Consultants

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Become&Omnipresent&Findable&&+&Discoverable&+&Sharable

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hfp://www.GapingVoid.com

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46

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Become&Omnipresent&Findable&&+&Discoverable&+&Sharable

Social&Networks

ToolsMedia&Publishing

Wordpress&Blog

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Because&Facebook&is&where&the&people&are&.&.&.$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

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Degrees&of&SeparaBon&In&real&Life&=&Six

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50

Degrees&of&SeparaBon&on&Facebook&=&3.97.

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Because&People&Trust,&Choose&and&Recommend&the&Familiar&.&.&.

&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&

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61

“Every&morning&in&Africa,&a&Gazelle&wakes&up.&It&knows&it&must&run&faster&than&the&fastest&lion&

or&it&will&be&killed.&

Every&morning&a&Lion&wakes&up.&It&knows&it&must&outrun&the&slowest&Gazelle&

or&it&will&starve&to&death.&

It&doesn't&mafer&whether&you&are&a&Lion&or&a&Gazelle...&when&the&sun&comes&up,&

you'd&befer&be&running.&&

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$

$Six$Facebook$Best$PracRces&1.&&Status&Update&=&Waving&Hello&

&2.&&Like&=&Smile&&&Head&Nod&

&3.&&Share&=&ContribuBon/Giving

&4.&&Lists&=&Listening&+&Insight&(relevant)

&5.&&Friending&=&Oxygen&=&Life&

&6.&&Comments&=&ConversaBon&&&ConnecBon

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8

5&Steps&To&Begin&Your&Adventure&Quest

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56Please read Chapter 10 in the book Less Blah Blah More Ah Ha

www.GapingVoid.com

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56

Know&what&others&don’t?&

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Don’t&Become&Comfortable?Wednesday, February 15, 12

LOVE&Change58

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Stay&PosiBveWednesday, February 15, 12

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Thank&You.&&&&&&&&&&&&&&&&&&&&Ken&BrandF&832F797F1779&&&&&&&&&&&&&&&&&&&&&&&LessBlahBlah.com

KenBrand.comKen@KenBrand.com

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