Post on 29-Dec-2015
transcript
‘Less is more’ in online user usability
Marianne Goguillon10th Commemorative
International Conferenceon Productivity & Quality Research
February 16, 2004Miami, Florida, U.S.A.
Overview
• ‘Less is more’
• Graphical user interface
• Gestalt principles
• User usability
• Online user usability guidelines
‘Less is more’
A method of taking only the essential components of architecture to enhance functionality.
“…reduce to essentials” Werner Blaser, Mies van
der Rohe, Less is More.
Graphical user interface (GUI)Point-and-click
Text box data entry
Source: www.yahoo.com
Gestalt principles• Proximity• Similarity• Continuity• Closure• Figure and ground
Source: www.coach.com
User usability• Learnability• Efficiency• Memorability• Errors• Satisfaction
Jakob Nielsen, Usability Engineering, 26
Online user usability guidelines
Icon
Source for the clear icon: www.verizon.com homepage as of March 2002 and for the confusing icon: www.verizon homepage as of April 2001.
Clear icon
Confusing icon
Online user usability guidelines
Navigation
Source for the content and navigation system windows: http://www.coach.com/shop/handbags_collect.asp.
Content window
Navigation system window
Online user usability guidelines
Intention and actual effect
Entry
Source for the user intention and ‘actual effect’:http://www.ebay.com/
Online user usability guidelines
Text label iconFigurative image icon
Source: www.coach.com
Online user usability guidelines
Display the right
amount of
information
Source: www.coach.com
Conclusion
Stripping down to bare essentials is the winning method of user usability. This unique approach of applying ‘less is more’ design principles to IA consolidates the web structure to create
highly functional user usability.