Post on 12-Apr-2017
transcript
http://trendwatching.com/trends/consumertrendcanvas/
• VISUALISE A MINDMAP OF YOURSELF
• SHOW YOUR RESOURCES • Pinterest
• Newsletters
• YouTube
• Bloggers which you follow
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If you didn’t start collectingyet…red alert!
Companies want toassociate
themselves withinfluencers that have
a big influence on their ‘targeted
audience’.
RETRO IS CHILL these days!
Men let grow their beards, youth groups are have a growingnumber of members; the rise/come back of the social club, …
You may think futuristic!
… but with a realistic view! Watch out: WHAT CAN YOU REALISE YOURSELF? (of couyse you can userealistic feedback of others
YOUR FOCUS MIGHT BE ON LOCAL ISSUES!
Symbols, lifestyles and traditions that were taboo or denied, are again a source of pride, both for internal and externalaffairs. CULTURAL CAPITAL!
PLEASE ALSO FOCUS ON GLOBAL ISSUES!
The world has become a village!
Darling, see you
tomorrow; i am out for
a nice dive
KEEP ON distinguishing between the essential and the ancillary!
CUSTOMERS ONLY WANT THE ESSENCE TO BE VISUALISED!
The number of female leisure activities and holidays as a single or in group is rising
Single females are more flexibel in choosing their recreationactivities because they don’t have to take in account the needs of other family members.
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http://www.express.be/business/?action=view&cat=hr&item=word-immuun-voor-stress&language=nl&utm_source=newsletter&utm_medium=email&utm_campaign
BENIFITS OF BEING ACTIVE ARE ENDLESS
People want to go back to the basics and desirehumanity, slow living, authenticity en more focus forthe neighbourhood. They use history as aninspiration.
They prefer quality more than quantity: better a few good friends than a mass of virtual friends on Facebook. Attention and care for eachother and forthe environement and time are the new values theyshare. This trend is growing slowly.
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ME-TIME MORE MOVEMENT (vnl. internal motivation)
• Pleasure
• Relaxation
• Esthetic approach
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WORKING TIME MORE MOVEMENT(vnl. externe motivation??)
• financial: extra fee for using the bike as a transport medium
• Investment in dynamic workspace: high standing desks andhealth policy
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Bron: destandaard.be
The WHO predicts that in 2030 89% of the Belgian womenwill be obese
Bron: Uzbrussel.be
The auto industry in the US wants larger cars forlarger people with thick legs
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People from the industrialized Western World demand now days both a high standard of life as a healthy work-life-free time balans
Bron: destandaard.be
Bron: Uzbrussel.be
Care constructors want to build larger cars for thickerlegs
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NIEUWE SPORTEN
ALLES MOET VERANDEREN … en SNEL!
Conform the programme “Benidorm bastards”: judo club learns older people to fight with their walking stick
WACKITBALL
• Triatlon• MTB – kajak – running
• Swimming- cycling– running
• Waterpedalo - Handbike –– skateboard
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• MMA
• Freerunning
• (Omnisportclubs)
MOVING
EXERCISE: WHAT CAN YOU DO WITH THIS MIGRATIONFLOWS IN THE PROFIT of NON-PROFIT?WHAT IF…- Half of the Belgian people are foreigners- Brugge gets a fully-fledged ChinaTown- In Kortrijk Brazilian a real favella is created- all labourer are expats from Spain en Portugal- …
SEARCH a TOP 3 of IDEAS IN FUNCTION OF YOUR IDEA PORTFOLIO on http://www.sportnext.be/
You are responsable forthe health policy in yourcommunity
Your target group is principals of a certaincommunity
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Sport clubs are rising their member fee massively
The city of Lede only allows ball games and other games on open spots that wherechosen by the municipality
http://deredactie.be/cm/vrtnieuws/videozone/programmas/reyerslaat/EP_141023_reyers%2Blaat?video=1.2127904
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Importance of research!
SPORT COUNCILS local, provincial, (Flemish) community
HOW DO YOU GET IN THE SPORT COUNCIL OF YOUR COMMUNITY?
Vb: meetups of Sportcareers
Vb: informal receptions after congresses
Vb: …
http://www.slideshare.net/fullscreen/DanielLevineTrendsExpert/trends-and-fads-by-daniel-levine/38
• THEY RESPECT ALL THAT IS NATURAL
• THEY ARE GETTING GREENER
• THEY WANT MORE CONNECTIONS
• THEY KNOW YOUR SECRETS (apps waardoor ze alles te weten komen)
• THEY LOOK FOR BRAGGABLE EXPERIENCES
• THEY EXPECT MOBILE SOLUTIONS
• THEY WILL BE WEARING THEM
• THEY ARE MAKING IT THEMSELVES
• THEY SEE DIGITAL AND REAL WORLDS CONVERGE
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MAKE A PITCH CONCERNING YOUR OWN IDEAS!
AS FEEDBACK AT A FEEDBACK GOUP WITH PERSONS