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8/8/2019 Lesson a- Communication
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Activityy Listen to the groupings of the teacher. Give your own
definition of communication.
y Consolidate the definitions to come up with a groupdefinition.
y Present the group definition to class.
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Communicationy Comes from the two Latin
words com (together)and munia (duties).
Taken together they meanworking together.y It is the process of
attaining understandingthat leads to theorganization of
communities in order totransfer societies.
y It is a must to attain levelsof civilization.
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SPEECH/ ORAL COMMUNICATIONy It is the study of the
nature, process, events,and effects of humansymbolic interaction.
y It is the study of both the verbal and nonverbalmessages we send to
ourselves and to others.y It is a whole person
communication andexperience.
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NATURE OF SPEECH
COMMUNICATION1. Speech is purposive.
2. Speech is transitory.
3. Speech lacks the visualcues of writing.
4. Speaker has directcontrol over the
speech.5. Speech has a distinctive
vocabulary.
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NATURE OF SPEECH
COMMUNICATION6. Speech is a dynamic
process.
7. Speech is systemic.8. Speech involves
communicators.
9. Speech is irreversible.
10. Meaning in speech isindividually constructed.
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Functions of Communicationy It reinforces existing
attitudes or tendencies tobehave in certain ways.
yCommunication can helpto direct the way in whichpeople will reducedominance.
y Communication providesinformation or ideas.
y Communication increasesprominence.
y Communication tests onesposition.
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Communication Contextsy Cultural Context- sum of
language, values, beliefs,habits and practices shared
by a large group of people.y Sociological Context-
communication is guidedby the roles that we play inour society.
y Psychological Context-communication is guidedby our individualexperiences.
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Language Innateness Theoryy Language is part of the
genetic make-up of an
individual.y Language is a biological
component.
y Knowledge of a language
is innate to humanbeings.
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MODELS
What is a model?
Why do we need to seea model of something?
What are the benefits
of having a model?
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Types of Communication Models
y Linear Model
y Two-way Model
y Circular Model
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ARISTOTELIAN MODEL
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RhetoricalStylesy Logos- appeal based on
logic or reason.
y Pathos- appeal based onemotion.
y Ethos- appeal based onthe character of thespeaker.
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Ethos1. This is the credibility
that one establishes.
2. This is the most potentmeans of persuasion.
3. It is the best singlepredictor of the courseof a communication
process.4. It is something that
exists in the eyes ofthe beholder.
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3 Characteristics of Credibilityy INTELLIGENCE- the amount of knowledge of the
subject. Common sense combined with logical and
convincing arguments is essential.y VIRTUE and GOOD CHARACTER- these make any
claim believable.
y GOODWILL- concern for the audiences viewpoint.
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Composition ofEthos1. Knowledge
2. Tone of the speaker
3. Persona
4. Competence
5. Character
6. Composure
7. Sociability
8. Extroversion
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Laswells Modely A verbal model developed in 1948.
y It is a linear model.
y It is used for surveillance, for correlation, and fortransmission.
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COMMUNICATORMESSAGE
MEDIUMRECEIVER
EFFECT
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In summary...y Communication is part of history.
y Communication involves elements.
y Communication can be one-way, two-way, or circular.y In communication, we need our mind, goodness, and
our heart.
y Credibility is the most important aspect of
communication.