Lessons from Jurassic Park

Jeff Kallay VP, Consultinga.k.a. “Apostle of Authenticity”

eduWEB Conference 2011

Text T4P to INTRO (46876)

The experience IS the marketing!

“I visited and it felt right!”

5000

nano

90

It’s about them!

Connections

Authenticity

Stories

“I am a man, and men are animals who tell stories.”

Stories Render Authenticity

1. Discover or Coming of Age

2. Conflict and Resolution

3. Illustration

3%

You have to give people the tools to create their own stories, memories and experiences.

Start with Why?

1. Start with why2. Write your experience brand statement3. Move toward totality

Lessons from Jurassic Park

kallay@targetx.com text T4P to INTRO (46876)

Download presentation PDF www.slideshare.net/targetx

eduWEB Conference 2011