L E S S O N S F R O M T H E T R E N C H E S
@CHABOTC
I N N O V AT I O N
0 1 INNOVATION TRANSFORMS
0 2 INNOVATION IS UNPREDICTABLE
2011
1980
2017
2B
900,000
5B
‘CELL PHONES ARE A NICHE MARKET’
‘CHANGED THE RESTAURANT BUSINESS’
0 3 INNOVATION DISRUPTS
0 4Va
lue
Axis
0
12.5
25
37.5
50
Electricity Telephone Radio PC Mobile phone The Web Smart phone4
7
1316
3135
46
INNOVATION SPEEDING UP
0 5 CAMBRIAN EXPLOSIONMAKING INNOVATION CHEAPER THEN EVER
0 6 CELEBRATE FAILURESBEWARE THE SURVIVORSHIP BIAS
0 7 GREATEST SUCCESSCOMES FROM THE GREATEST FAILURES
0 8 SCARCITY BREEDS CLARITYNECESSITY IS THE MOTHER OF INNOVATION
0 9 ITERATE QUICKLYFAIL FAST
1 0 INNOVATION CAN BE OUTSOURCEDBIG BRANDS, SMALL AGENCIES
C H A B O T C @ G M A I L . C O M
L E S S O N S F R O M T H E T R E N C H E S
I N N O V AT I O NC H R I S C H A B O T
@CHABOTC