Let’s Start the Conversation

Houston TexasMarch 24th 2009

Personal Introduction

Marc Nathanmnathan@houstontech.org

All Online Social Networks‘marc1919’

BULLDOGFINANCIA

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HTC enables and accelerates the growth of emerging technology companies for the purpose of creating jobs and promoting economic development in the Greater Houston Area

501 (C) 3 Non-profit, opened in 1999

C5TALYST Acceleration ProgramCoaching | Connections | Capital | Customers | Community

Houston Technology Center

Web StrategyWeb StrategyWeb StrategyWeb Strategy

Internet Internet Marketing Marketing StrategyStrategy

Internet Internet Marketing Marketing StrategyStrategy

Social Social MediaMediaStrategyStrategy

Social Social MediaMediaStrategyStrategy

Online Marketing is the art of converting

Browsers into Buyers

Customers vs. Community

Who is the Audience?

Traditional vs. New

Baby Boomers78 million Americans born between 1946 and 1964 spend an estimated $2.3 trillion each year on

consumer goods and services.95 percent watch TV, with 77 percent of their viewing occurring between 7:30 pm and 11 pm.Two-thirds subscribe to cable TV and are most likely to watch Discovery Channel, A&E, the Food

Network, ESPN and Fox News.They don’t like reality shows.76 percent listen to the radio - more than any other demographic.49 percent listen to the radio during morning-drive time.Radio programming preference varies, from oldies to country to talk formats.6 percent subscribe to satellite radio.57 percent read their local daily newspaper regularly.68 percent read their weekly community paper.87 percent surf the internet, spending an average of 123 minutes online daily.93 percent regularly or occasionally use the internet to research products before they buy them.46 percent say online searches are triggered by traditional advertising or an article they’ve read;

45 percent are prompted by television or other broadcast media.

Traditional Marketing

Message | Encode | Transmit | Decode

One-to-Many

Gen Y• Who is Gen Y? 71 million children of baby boomers• Born from 1977 to 1994 (ages 8 to 25)• Roughly 26% of population• Spending power exceeds $200 billion• Influences another $300 billion to $400 billion in spending• Spends an average $30 per mall visit• First generation to grow up online• Most ethnically diverse generation ever• Turned off by branding and hard sell• Sources: American Demographics, U.S. Census Bureau, USA

TODAY research

Internet Age Marketing

Message | Encode | Transmit | Decode

Feedback

Traditional

Social Media

Warning: Plug Alert

Over 1,000 active SEO/SEM clients.

Largest search marketing agency specializing in small to medium-sized businesses (SMBs).

2007 Inc. 5000 & 2008 Inc. 500 winner.

Ernst & Young – Regional Finalist Entrepreneur of the Year.

PricewaterhouseCoopers & Entrepreneur Magazine, Deloitte, and many more.

Search Engine Marketing

SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).

search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.

Take Away:

You Get What You Pay For

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

Take Away:Play by the Rules and be Richly Rewarded

Social Network Adoption

Social Media hastwo core metrics

influenceinfluence

engagementengagement

Important Social Networks

Business

Monkey Business

Personal

Can be too personal

Organic Social Network

JULIA LIAT NATHANBorn Sunday, March 22nd 2009

Do’s and Don’ts

Social Media Experts Aren’tDon’t Fake ItFront page of the Newspaper (or it’s blog)Sharing Vacation PhotosGoogle is the world’s permanent recordFriends Vs. FansAll in or don’t play

Thanks for your time

Q&AMarc Nathan

mnathan@houstontech.orgSocial Networks: marc1919