Post on 27-Dec-2015
transcript
Leveraging Technology to Increase Ridership and The Passenger Experience
Jeff LougheedRegional Manager
Trapeze GroupMississauga, Ontario - Canada
Agenda
Emerging Technologies
Benefits for Fixed Route Operational Challenge
Electronic Mapping
Camera
GPS Antenna Cellular Modem
Computer
Mobile Devices
Technology Changes
Mobile Devices (aka SmartPhones)
In 2011, Smartphone and tablet
sales will out pace Personal
PC’s. - Deliotte
• 3G and 4G (LTE) networks
• Transfer data up to 30 times faster
• Greatly reduced capital costs
• Built, maintained and improved by large, well funded private companies
Improved Public Networks
Technology Changes
• Smart Phones and Tablets utilize commercial operating systems
• Simply tools for development based on global standards
• Built, maintained and improved by large, well funded companies.
‘Open Platforms’
Technology Changes
Agenda
Emerging Technologies
Benefits for Fixed Route Operational Challenge
Benefits to fixed route….
Technology Changes
Benefits
Limitations
Interactive Voice Response
available 24/7 Multi-language Accessed through touch
tone phone
Complex to configure Limited to next-bus Costly 3rd party
components
World Wide Web
Similar to IVR
Provides range of services (trip planning, mapping, customer service)
Limited to desktops for ‘optimal’ performance’
Performance varies based on WWW traffic
Complex to manage for mobile browsers
Call Center Automation
Improved consistency of information
reduced training time for CSR’s
Only available when call center is open
Mobile Applications
Accessible anywhere, anytime
Addresses limitations of the Web
Inherently personalized
Nature of the eco system encourages innovation
Currently, eco systems are fragmented
More difficult to determine ‘which works’ with regards to apps’
A couple years before Smart Phones / Tablets are the primary mobile devices
Fixed Route Operational Challenge
Riders want self serve information in real-time:
•Where is the closest bus stop to where I am standing right now?
•When exactly is the bus coming?
•How can I get from here to Point B?
•Can you let me know if ‘my’ bus is going to be late?
Affordable Fixed Route Solutions
Technology: Mobile Device Application with GPS
Affordable Fixed Route Solutions
Where is the closest bus stop to where I am standing right now?
How can I get from here to Point B?
Affordable Fixed Route Solutions
Technology: Mobile Device Application with GPS
When exactly is the bus coming?
Affordable Fixed Route Solutions
Technology: Mobile Device Application with Mapping
Can you let me know if ‘my’ bus is going to be late?
Affordable Fixed Route Solutions
Technologies: Web Personalization & SMS
Stop 1234----------Route 1: 8:40am 5 minutes lateRoute 22: 8:45am On Time Route 1: 8:55am CancelledRoute 16: 9:10am On Time
Benefits to Fixed Route Continued…
• Improved mobility for new riders Enable new riders to easily maneuver the transit
network Increase the likelihood of a positive experience
and repeat usage
• Improved Customer Satisfaction Increased sense of security Reduced delay (and anxiety that results from…)
in the event of an incident Better perceived service reliability
Access to real-time
information has been
identified by the FTA as a
way to increase
ridership.