Leveraging Your B2C portal

Post on 30-Jun-2015

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description

How to maximize the value of a web portal. Presentation was given at Educause in Orlando. Is applicable to business.

transcript

Maximizing Value for Constituents

Leveraging Your Portal Christopher Duffy, CIO, Peirce College

JENZABAR

Copyright Christopher Duffy , 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author

Agenda• Introduction• Maximizing For Your Audiences

– Internal – External

• Growing The Portal– Internal Efficiencies– Leverage Interoperability– Departmental Involvement

• Continuing the Success

Background

Peirce Background• Customer of the Jenzabar family since early 1990s• Moved to online courses in 2000• 100% of courses are taught in traditional & online

format• Average student age is 33 years old• 54% of students are female• 70% of students are racial and ethnic

minority

Fouindation

Goals• Provide universal access for all constituents• Eliminate barriers of entry or success• Empower students• Use familiar technology

– Interoperable– Customizable

Since You Built It…..

will they come?

Leverage Internally

• Identify Audience– Staff– Faculty– Board

Drive for Value

• Intranet– Homepage For All– Leverage via Single Sign On– Departments “OWN” Their Pages– Internal Processes , Intranet ONLY

External Leverage• Contractors & Consultants

– Web Email– Billing & Invoicing

• Adjunct Faculty– Limited SIS & Intranet– Web Email

• Alumni– Constant Contact– Directory– Contributions– Services

• Career• Library• Lab

Self ServiceStudents

• Drop & Add• Advising• Registration• Transcripts• Parking Permits• Dorm Requests• Software Downloads

• Financial Aid • Pay Online• Grade Reports• Single Sign On (SSO)

– Library– LMS– External Databases

Conect the Community • Forums, Blogs & Wikis, oh my!

– Student Life• Honor societies• Fraternities & Sororities• Interest & Support Groups• Personal Pages

– Link Externally» Email» Social Networking Sites

Moving Forward

• Create a Prioritized List– Show Success– Give Delivery Dates

• Update content • Make Visual Changes• Drive all to & Through the portal• Have a feedback channel

– Close the Loop

Summary

• Building it is 1st Step– .edu =Prospective– My.portal = Current

• Drive value into the portal– Internally– Externally

• Look at incidental costs– Support

• Keep it Fresh & Foremost– Customize, Personalize, & Brand!

Cduffy@peirce.edu