Leveraging your

Information Partnership

Agenda

1. Information partnership• Benefits to our users

• Benefits to partners

2. Leveraging the relationship

3. Questions

Healthdirect Australia properties

176 partners

Partners

Information Partnership benefits

Benefits to our users

• Information Partners are clinically approved

• Trusted Australian source rather than Google

• Majority of partners are subject matter experts

• Users can explore a topic further

• Discover relevant information and support

beyond our sites

• Broader coverage of health topics

• Recognised brands in one place

Users include consumers, carers, health professionals and our Govt. shareholders

Benefits to partners

• Reinforced recognition as a trusted source of health information

• Enhanced site authority and SEO through targeted deep linking from

the healthdirect .gov domain.

• Qualified referral traffic

• Networking and collaboration opportunities

• Brand and content exposure

• Promotional opportunities

• Value adds – embeddable widgets including Symptom Checker,

NHSD (Service finder) and healthdirect search box

• Shared common goal - access to community that share same goal

Partners include Govt agencies, peak bodies, research institutes and not-for-profits

LeveragingPartnership

Good metadata

• <title>Unique title</title>

• Unique description

• Preferably html pages

Quality control - Reassessments

Two yearly re-assessment

• Every two years, information partners

must complete a reassessment

process to ensure us that their clinical

governance processes continue to

meet our quality assurance standards.

Quality control – Partner reports

• List of URLs we link to

• Any issues – redirects, broken links

• Opportunity to review partner profile page

Keep us posted

• New content (include apps, online

programs, video etc.)

• Site refresh – No redirects

• Initiatives and innovations

• National campaigns

We may share news of national campaigns

and initiatives on social media and comms.

Stay connected – we’re here to help

• Newsletter and LinkedIn Group – what would you

like to see?

• Ideas for future forums?

• We’re here to help – contact your partner manager

• Rachel

• Christina

• Kathleen

Thank youQuestions?