Post on 19-Jun-2015
transcript
History 1829 : Levi Strauss is born in Buttenheim, Germany.
1853 : Levi Strauss arrives in San Francisco and opens a wholesale dry goods business, selling clothing, blankets, handkerchiefs, etc. to small general stores throughout the American West.
1873 : Levi Strauss & Jacob Davis are granted a patent on the process of riveting pants on May20 1873.
Denim Pants Non-Denim Pant
Shirts Jackets Others(Foot Wear,Eye Gears,Caps,Belts,Leather Wallets, ,Sweaters)
Levi’s Dockers Dockers Denizen
Levi’s 501 Levi’s Strauss Signature
Levi’s Strauss Signature
Levi’s Engineered Jeans
Product PortfolioBr
and
Portf
olio
PRODUCT
Quality
VarietyDesign
Package
5’ vers of Levi’s.
Button Fly
Arcuate
Red Tab
Coin Pocket
Leather Patch
4 F’s of a denim.FINISH
FABRIC
PLACE
Market locations
RetailLocations
In store location
Shelf location
Market /Retail locations
Levis focus on these points. Size of the trade area.
Occupancy cost of the location.
Pedestrian and vehicle customer traffic location.
Convenience of location for customers.
Retail Locations
Levis opened around 500 outlets at prime locations in India.
Red loop
Upper class ?
Middle class Lower class
Denizen501
Red Tab
PRICE
Retail
DiscountsOffers
Credit terms
PRICING STRATEGY As Levi’s has different Products ranges for different segments the pricing strategy of LEVI’S can be Called as both penetrative as well as market growth pricing. Red tab lower middle class.
Red loop Upper Class.
PRICING STRATEGY
Product’s price is influenced by the following factors:-
Cost of the product.
Affordable for the target market.
Demand of the product.
Uniqueness and innovative features of the products.
Pricing Strategy Cont…..
In order to maintain revenues, the company releases the Levi’s Signature Jeans. To differentiate Levi’s Strauss Signature ,the company developed new labeling and styles.
EMI Facilities
Promotion
Advertisements.
Personal Sellings.
Sales Promotio
n.
Sponsorships.
PROMOTION
The advertisement is given by the LEVIS Strauss on the demand of the product and enhancement of its features.
Levi’s uses institutional advertising to promote company’s image by saying Many Copy the Red Tab No One can copy the Original.
PROMOTION cont…
Television advertisements are more innovative and target younger crowds.
Levi's launched "Friend's Store", using a new Facebook tool.
17,140,703 fans on Facebook in India alone.
BRAND AMBASDORS
Levis has signed big stars like sushmita sen, kangana ranaut, pryinka chopra, and recently akshay kumar for there 501 promotion.
Sales Promotion
Curve Id’s
What’s next???
Levi’s® Waste<Less™
Food Tray
Soda bottle
Beer bottle
Our Suggestion’s
Customized jeans Tie up with apple Targeting rural areas through Brand ‘Denizen’
Sources Google.com Levi’s.com
Levis executive
Special thanks:-
Sanjay Malji ( ASM) Manish Gangar (ASE)
Dipesh Solanki (Regional mktg head)