Lewisville Lake Park Master Plan

transcript

Vis ion ing Meet ingNovember 2020

Lewisville Lake ParkMaster Plan

• Meet the team

• Planning Process

• Project Orientation

• Economic/Market Analysis

• Revenue vs Recreation

• Project Visioning –Lake Amenities/Attractions

• Public Engagement

• Visioning Questions & Next Steps

AGENDA

MEET THE TEAM

JUSTIN MARSTON, PLADEPUTY PROJECT MANAGER

STEPHEN CRAWFORD, PE CIVIL ENGINEER/ USACE

LENNY HUGHES, PLAPROJECT MANAGER

RUSSELL MARUSAK ENVIRONMENTAL/ USACE

KIRK WILSON, PLA LANDSCAPE ARCHITECT/

SHORELINE RESTORATION

JOE MOORECAMP GROUND SPECIALISTS

DEAN RUNYON RECREATION MARKET

ANALYSIS

V i s i o n i n g M e e t i n g

November 2020

Planning Process

LEWISVILLE | LAKE PARK MASTER PLAN

Cost Estimate & Phasing

Final Master Plan & Renderings

Market & Economic Analysis

Preliminary Master Plan & Shoreline Restoration

Public & Stakeholder Input & Programming

Site Investigation & Base MappingP

MASTER PLAN PROCESS

KEY MASTER PLAN COMPONENTS

Develop a master plan concept that

represents what the park could look like

in the future

Discuss trends in lake parks and outdoor

recreation

Bring together the public and park users to envision lake park

improvements

Prioritize park improvements and

identify costs

PROJECT SCHEDULELake Park Lewisville – Proposed Schedule

Vision & Master Plan Concept DevelopmentMonths - Duration

Sep ‘20 Oct ‘20 Nov ’20 Dec ‘20 Jan ‘20 Feb ‘21 Mar ‘20 Apr ’21 May ‘21 Jun ‘21 Jul ‘21 Aug ‘21 Sep ‘21 Oct ‘21 Nov ‘21

Project Kick-Off Meeting

Site Tour

Site Analysis/Evaluation

Planning Charrette/Public Workshop

Public Meeting 01 of 02

Programming

Preliminary Shoreline Restoration & Recommendations

Preliminary Master Plan

Preliminary Market & Economic Assessment

Public Meeting 02 of 02

Draft Master Plan

Draft Market & Economic Assessment

Final Master Plan

Master Plan Rendering

Final Market & Economic Assessment

Park Board & City Council Approval

November 2020

Project Orientation

SITE ANALYSIS – Local Context

PROJECT ORIENTATION

GREATER CONTEXT

LEWISVILLE LAKE Managed and operated by the USACE

USACEThe primary focus of the USACE is Flood Damage Reduction, Water Supply, Natural Resource Preservation and Recreation.

CONSERVATION POOL – 522 el.

EMERGENCY SPILLWAY – 532 el.

PROJECT ORIENTATION

LEWISVILLE LAKE PARK - (+/- 662 ac) includes the day use/camping area, sports and athletic field area and lake park golf course(s).

DAY USE/CAMPING AREA - Includes picnic facil it ies, day use area, playgrounds, restrooms, RV/overnight camping, beach area, 2 boat launches with curtesy docks, walking trails, disc golf; a f ishing barge, 1 cr icket f ield & nature area.

SPORT & ATHLETIC FIELD AREA- Includes 4 youth softball fields, 2 adult softball fields, 4 baseball fields, 8 soccer fields, associated parking, restroom and concession buildings, and walking trails.

LAKE PARK GOLF COURSE - Includes an 18-hole golf course, an executive golf course, driving range, a clubhouse, pro-shop and batting cages.

PROJECT ORIENTATION

SITE ANALYSIS – Topography OUR APPROACH

SITE ANALYSIS – Water 522 el. Normal Pool

OUR APPROACH

SITE ANALYSIS – Water 532 el. Flood Zone

OUR APPROACH

SITE ANALYSIS – Vegetation

OUR APPROACH

SITE ANALYSIS – Site Constraints

OUR APPROACH

November 2020

Economic/Market Analysis

Source: Texas Demographic Center

2010 2015 2020 2025 2030 2035 2040 2045 2050

Age 17 and Below

Age 18 to 24

Age 25 to 44

Age 45 to 64

Age 65 and Up

DEMOGRAPHICSTexas Population Projection by Age Category

Source: Census 2010, Population by Census Tract

50 miles

6.2 million

20 miles

2.4million

DFW Airport 15 miles

Source: Census 2010, Population by Census Tract

MARKET POTENTIAL

Population estimates by distance buffer

MARKET COMPETITIONArea competition

Grapevine

Completely booked

Generating significant revenue

MARKET COMPETITIONArea competition

Flower Mound

Uniquely Designed

Destination based / High Quality Facilities

0% 20% 40% 60% 80%

Missouri

Illinois

Arkansas

Colorado

Arizona

Louisiana

Florida

California

Oklahoma

The Vineyards

0% 20% 40% 60% 80%

Arkansas

Arizona

South Dakota

Illinois

Minnesota

California

Colorado

Oklahoma

Florida

Lewisville Lake

Top 10 Visitor Origins by State

MARKET COMPETITION

Dallas/Fort Worth Rest of Texas

The Vineyards Lewisville

Visitor Origins Within Texas

13,000

14,000

15,000

16,000

17,000

18,000

19,000

20,000

21,000

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Visitor Spending in Denton County and Dallas-Fort Worth 2010–2019, $Millions

Denton County Dallas-Fort Worth Source: Dean Runyan Associates

TARGET MARKET

Source: OmniTrak

0% 5% 10% 15% 20% 25% 30% 35%

Old homes/mansions

Camping

Art galleries

Special events/Festivals (e.g., Mardi Gras, hot air balloon)

Gardens

Fishing

Zoos/Aquariums/Aviaries

Wildlife viewing

Themepark/Amusement park/Water park

Family reunion

Nightclub/dancing

Museums

Historic sites/Churches

Urban sightseeing

Rural sightseeing

Fine dining

Visiting friends

Shopping

Visiting relatives

% of Respondents who visited

Top 20 Tourist Activities for Texas

KOA North America Camping Report

Source: North American Camping and The effects of covid-19.— Report issued May 2020

ARVC National Association of RV Parks and Campgrounds

Texas claims 17% of the reported parks/campgrounds while no other individual state accounts for more than 5%.

RV parks and campground industry trends.

Revenue vs. Recreation?V i s i o n i n g M e e t i n g

November 2020

OPPORTUNITIESR E V E N U E L O C A L R E S I D E N T S

Improved Maintenance & Recreation Facilities

Local Users / Resident Use

Resident Satisfaction and Commitment

Perception of Existing Facilities

Special Events / Tourism

Destination Park and Amenities

High Quality / Memorable Experiences

Mid to Higher Service Camping Opportunities

B a l a n c e d R e s u l t s

Enhanced Lakeside Amenities

Enhance Existing Day Use and RV Camping

OPPORTUNITIES

Revenue Sources

• Campground/RV fees (Increase number & Type of Facilities)• Admissions• Day Camps / Education Programs• Special Events / Corporate Retreats• Camp Store / Rentals / Food & Beverage (Food Trucks)

Operating Expenses

• Staff• Marketing• Contract services• Administration• Utilities / Insurance / Supplies• Upgrades / Maintenance

Balanced Results

OPPORTUNITIES

High Quality

Amenities

Community

Benefits

Event Programming

Sports & Tourism

Sustainable infrastructure

Enhanced Lodging / Camping

Camping

ResilienceMarketing Open Space

Water Recreation

Shoreline Restoration /

Habitat Preservation

Festivals

Fishing/

Boating

Economically Sustainable

Community Support

Memorable Visitor

Experience

Diverse and Equitable

Experience

USACE Approval

Destination Branded

Restore Shoreline

Keys To Success

KEYS TO SUCCESS

November 2020

Project VisioningLake Amenities / Attractions

• Primitive/tent• Teardrops/fifth wheels• RV/motor coach• Cabins

CAMPING

• Yurts• Airstream trailers• Tree house cabins• Bell tents

GLAMPING

PADDLING TRAILS• Canoe/Kayak Rentals• Equipment Rental• Lake Park• Sneaky Pete’s

Natural • Refined • Unique

• Camp store• Shower/laundry• Pavilions• Event venues

AMENITIES

• Environmental Education Opportunities

• Trails• Guided hikes• Day camps/Wilderness

camps• Destination Playground

YOUTH ACTIVITIES

• Trails• Nature Trails• Boardwalks

HIKE & BIKE

• Wibits• Ziplines• Adventure courses• Open water park• Kayak/paddle boarding• Splashpad

RECREATION ACTIVITIES

• Weddings• Family reunions• Festivals• Corporate picnics

EVENTS

• Bike Playgrounds

• Pump Tracks

• Adventure courses

SPORTS TOURISM

• Bike Playgrounds

• Pump Tracks

• Adventure courses

SPORTS TOURISM

SHOPPING AND DINING

November 2020

Visioning Questions

VISIONING QUESTIONS

• What would you like to achieve with the Master Plan?

VISIONING QUESTIONS

• What improvements would you like to see at Lake Park?•

VISIONING QUESTIONS

• What is the greatest missed opportunity at Lake Park?

Contact Information.LENNY HUGHES, PLA

Project Managerlhughes@halff.com

HALFF ASSOCIATES

JUSTIN MARSTON, PLADeputy Project Manager

jmarston@halff.com

Lewisville Lake Park Master Plan

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