Post on 11-Jul-2015
transcript
30-Minute Tuesday: Library Marketing Words To Avoid
Jamie MatczakNicolet Federated Library System
Does this matter?
- Poor wording masks interesting content- Turn people off or away- Can encourage people to act
Every marketing piece
- What is it? - What does it mean? - Why should people care?
Today
1. Give an example2. Channel where it shouldn’t be used3. Why4. Better Option
“Command” Phrases
- Join Us- Be There- Don’t forget
AnywhereWhere?
Better Option
- Remember - Be the First
Databases
- Study in 2011 by a librarian- Students asked 6 questions
AnywhereWhere?
Better Option
- Articles - Information
Interlibrary Loan
- Same study- 12% understood “ILL”
AnywhereWhere?
Better Option
- 66% of students preferred “Find Materials Outside CSI”
Filler Words
Really Pretty Very Kind of
AnywhereWhere?
Better Option
- Leave them out
Free
- Free Program- Free Webinar- Free Event
EmailWhere? Anywhere
Better Option
- Without cost- No charge- Complimentary
Leader/Leading
- Our library is a leader in…- The South Point Library leads in...
Where? Anywhere
Better Option
- Show, Don’t Tell
Contests/Promotions
Facebook Posts
Where?
Better Option
- Events- Win
All Acronyms/Initials
LSTAWLAOCLC
Press ReleaseWhere?
Better Option
- Spell it out
Long Links
http:www.thislinkisreallylongandnooneisgoingtoreaditorevenclickonitbecauseitissolooooong
Social Media & Websites
Where?
Better Option
- Shortended link- Hyperlink
<a href="URL">your text</a>
Too many links
Social Media & Websites
Where?
Better Option
- Break this up
Vital
- This workshop is vital to…- This vital program will…- These vital steps will...
AnywhereWhere?
Is my life going to end if I don’t attend a library workshop?
Better Option
- New- Sale- Now
Hashtags (#)
- Come to our #cool #library #event tomorrow on how to make #wine at home.
Social MediaWhere?
Better Option
- Minimal hashtags- Use at the end
#
Community/Communities
- Libraries build community- Libraries transform communities- Libraries are the heart of communities
PublicityWhere?
Better Option
- Thank You
- Your/You
Sharpen your computer skills
Exclamation points
- Frankie the Juggler will be here on Tuesday!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
AnywhereWhere?
Better Option
- Don’t use them- Use periods- Words convey tone
Report & Webinar
- Affect email openings
EmailWhere?
< 23 % - Report< 16% - Webinar
Better Option
- Don’t use them- “News”
Resourceshttp://www.verticalresponse.com/blog/20-powerful-marketing-words-phrases-that-sell-or-repel/
http://blog.wishpond.com/post/54522636516/the-5-most-common-facebook-post-mistakes
http://www.webpages.uidaho.edu/~mbolin/polger2.htm
Every marketing piece
- What is it? - What does it mean? - Why should people care?
Comments? Your Ideas?
Jamie MatczakNicolet Federated Library Systemjmatczak@mail.nfls.lib.wi.us
Facebook, Twitter (travelingjamie)