Post on 14-Apr-2017
transcript
LIFECYCLE OF AN APPFrom Idea to Monetization!
deepu@digitalbrandgroup.com @deepusnath
Start Up Perspective
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deepu@digitalbrandgroup.com @deepusnath
• Single tap, 0 character communication tool.
• Hit Record of 1 Million Downloads in 4 days
• Became No 1 App in Appstore USA in Oct 2014
• Raised $1.2Million Funding
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NOTHING IS STRONGER THAN AN IDEA WHOSE TIME HAS COME“
- VICTOR HUGO -
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Ideation
• What is the problem to solve?
• How do I start?
• Will I use it?
Medical Store Mobile APP
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Talk with People in Industry
Research Similar Apps
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• Download and play with it..
• Review the top charts
• Make sure your idea is aligned with what is successful..
• In Solution or Implementation
UNIQUENESS
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Get your idea out of your head
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Determining what you should build...What I almost always try to recommend
deepu@digitalbrandgroup.com @deepusnath
• Distinguish "must have" and "nice to have.”
• Address just one market segment to start.
• Recognize served and an untapped audience.
Identifying an MVP
deepu@digitalbrandgroup.com @deepusnath
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There are 3 Components to a planning stage
Building your Idea's blueprint
+ Sales Model + Pricing Model
Create Wireframes
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Pen and Paper
https://ninjamock.com/
www.invisionapp.com
www.marvelapp.com
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Wireframing Tools
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Click Through Demo to play with App
Choose Your Platform
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Native or Hybrid
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Coding
Not a developer? Don’t worry!!
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deepu@digitalbrandgroup.com @deepusnath
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LaunchYour Idea: Ignition, Launch!
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New App discovery methods
www.longtailpro.com www.sensortower.com
IDENTIFY RIGHT KEYWORDS
Look for words High in Traffic, Low in competition
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SCREENSHOTS
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Marketing
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• Pay Per Download
• Freemium
• InApp Advertising
• InApp Purchasing
• Subscription
• Service
APP MONETISATION
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1. Betterment of existing features
2. Bringing in new features
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• Technology Constraints
• Money Constraints
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Bank Loan to Raise Money?
No!!
www.catapooolt.comwww.start51.com
www.seedfund.in www.yournest.in
www.indianangelnetwork.com
www.letsventure.com
www.termsheet.io www.ahventures.in
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Seed Funding, Crowdfunding resources in India
www.angel.co
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Identify Right Investor
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BREAK THE RULES WHENEVER NECESSARY
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TONE IS IN YOUR FINGERS
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REMEMBER
AN IDEA IS WORTH NOTHING UNTIL IT IS IMPLEMENTED!
Don't sit around and wait for someone else to build what you want to see. Also don't think that it requires a huge team to make that difference..
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JUST DO IT
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Thank You
DEEPU S NATH
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