Post on 18-Dec-2014
description
transcript
The Life & Love
of Coding
The Life & Love
of CodingMicrosoft Visual Studio 2010 Viral Video Campaign
Microsoft Visual Studio 2010 Viral Video Campaign
How did it get started?
Launched in April, Visual Launched in April, Visual Studio 2010 is a powerful Studio 2010 is a powerful IDE with new and enhanced IDE with new and enhanced features that simplify the features that simplify the entire development process entire development process from design to deployment.from design to deployment.
Who are we talking to?
They are smart;They are smart;They are very busy;They are very busy;They are ambitious;They are ambitious;They are under pressure…They are under pressure…
They are They are
DevelopersDevelopersand they do…and they do…
Too often, (if not always)
coding is about…
Sure, Visual Studio 2010 could help, asit is about…
But more importantly, Visual Studio 2010 is about…
How did we show this to developers?
We wrote a We wrote a **Love StoryLove Story** between a between a developer and his girlfriend… developer and his girlfriend…
… … a 5-episode video series, seeded a 5-episode video series, seeded on Ku6.comon Ku6.com
The story starts like this…
With twists and turns…
Finally…
How did our story turn out…
And re-posted over 14,000 timesIncluding Renren, Kaixin001, Qzone, Windows Live Space, etc…And re-posted over 14,000 timesIncluding Renren, Kaixin001, Qzone, Windows Live Space, etc…
Over 10,000,000 page and 700+ video results on search engines Over 10,000,000 page and 700+ video results on search engines
Thousands of viewers comments Thousands of viewers comments
Far exceeding our targetsFar exceeding our targets160% 160% of video views;of video views; 154%154% of viewers’ comments; of viewers’ comments;
139% 139% of video re-posting;of video re-posting; 204%204% of search results… of search results…
CreditsHelen DuEnwei XieSunnie ShenPeter HuKeisha Teo
Sky HsiaoPeng PengTina ShiehJane FengSarah Zou
F ShiSelina Zhang Philip Wan
Xue HuaRen TaoLing XiaoXiao Long