LIFE ON THE SCREEN

KARRI OJANENinteraction design director - R/GA

online fundraisinginteraction design processgamificationplatforms not campaigns

a charitable organization needed a new way to raise funds online.

where does the money go?what does it do?

give a traditional, aging organization a new face.

virtual villages, real work

immediate effects

interaction design is focused on satisfying the needs and desires of the end user.

easy, immediate online payment, or SMS billingindividual or group donorsreal news and events

working together - sense of communion

use game play thinking and mechanics to solve problems and engage audiences.

platforms, not campaigns.

services and tools, not 30-second spots or billboard ads.

the best and most pervasive platforms become a part of the audience’s lives.

thank you.

finnformation.net | conceptology.org | twitter.com/karrio