Post on 17-Nov-2014
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We help small businesses succeed.
Lifecycle MarketingCreating Inspired ContentMatchmaker Unite 2014 ConferenceTracie Rollins@OneBadassLife
We help small businesses succeed.
How many of you have asked
yourself…
We help small businesses succeed.
Why aren’t more
people interested?
We help small businesses succeed.
Why aren’t they donating to our
cause?
We help small businesses succeed.
Why don’t they tell their friends?
We help small businesses succeed.
Old Way of Marketing
• Slick• Spray & Pray• Say it often•Hope it sticks
We help small businesses succeed.
Today’s Marketing
• Segmented audience• Tailored copy• Targeted messages• Stories• Proof•Human voice
We help small businesses succeed.
Relationships
We help small businesses succeed.
We help small businesses succeed.
We help small businesses succeed.
We help small businesses succeed.
We help small businesses succeed.
If you target EVERYONEyou target NO ONE
We help small businesses succeed.
Target
We help small businesses succeed.
Great Non-profits are specific about who they target.
Non-profit details have been removed from this presentation.
We help small businesses succeed.
We help small businesses succeed.
We help small businesses succeed.
We help small businesses succeed.
Be where your supporters are online and offline!
We help small businesses succeed.
Think of events you should be at. Think of small and large businesses that you can partner with.
We help small businesses succeed.
We help small businesses succeed.
You need to provide value,
to get value
We help small businesses succeed.
What can you give them? Where can you provide value?
We help small businesses succeed.
We help small businesses succeed.
We help small businesses succeed.
We help small businesses succeed.
NOT pitching
You’re EDUCAT-ING
We help small businesses succeed.
What do they care about?
We help small businesses succeed.
How will you
tell them?
We help small businesses succeed.
We help small businesses succeed.
We help small businesses succeed.
We help small businesses succeed.
We help small businesses succeed.
We help small businesses succeed.
Offer?
Offer?
Offer?
Awareness Consideration Recommendation Purchase
We help small businesses succeed.
We help small businesses succeed.
Best Practices for Subject Lines• Relevant topic• Includes a promise of information• Describes the contents of the email• Short and descriptive• Creates urgency• 50 characters or less unless highly targeted
segment• Spelled correctly• Free of !!!! and ALL CAPITAL LETTERS• Doesn’t have words: free, percent off, help or
reminder• Is not identical to a previous email
We help small businesses succeed.
Examples• You helped Laila find a lifelong, loving home• Welcome fall, plus a special offer• Your September eStatement and Fall Seasonal
Beer Lineup• In pickle about pickling? Check out or live
webcast today!• Dinner for the price of coffee - $4• You are not the star of your content marketing• The #1 think you must do to create the life of
your dreams• Your $100 off $200 coupon is waiting for you• Time to say goodbye
We help small businesses succeed.
Effective Copy• Delivers on the promise• Clear• Concise• Compelling• Creative
We help small businesses succeed.
Calls to Action• Considers the stage of the buyers journey• Short and actionable• Visual• Placed strategically• Tested and revised• Includes the action you want readers to take– Share this article on Facebook– Forward this post to your boss– Download the free e-Book– Request a demo– Donate $1– Register for our walk
We help small businesses succeed.
We help small businesses succeed.
We help small businesses succeed.
We help small businesses succeed.
Not just an exchange of money
We help small businesses succeed.
You’re establishing a relationship
We help small businesses succeed.
Make it easy to donate!
We help small businesses succeed.
We help small businesses succeed.
We help small businesses succeed.
We help small businesses succeed.
We help small businesses succeed.
Can you make it personal?
We help small businesses succeed.
We help small businesses succeed.
Cross Sell
Upsell
New Products
We help small businesses succeed.
We help small businesses succeed.
Make referrals EASY!
Ask your supporters to share their story.
We help small businesses succeed.
We help small businesses succeed.
Tracie RollinsContent Strategy Manager, Infusionsoft@OneBadassLifeTracie.Rollins@infusionsoft.com
Lifecycle Marketing
We help small businesses succeed.
Thank YouThank You