F.I.R.E LIGHTERS

BUSINESS BACKGROUN

D

Our Product

• We will be producing a new gen of lighters• These lighters do not run on gas• They run on batteries instead producing heat

F.I.R.E LIGHTERS

• LOCATION : THE CURVE OFFICE DEPARTMENT• REASON FOR LOCATION : CUT COST ON RENTAL ex. DISTRIBUTERS

SELLING OUR PRODUCTS• THIS IDEA WAS INSPIRED BY DELL

REASONS

• AT PRESENT DAY THERE ARE A LOT OF SMOKERS• GRADUALLY THE NUMBER OF SMOKERS WOULD INCREASE

MARKET ANALYSIS

Who are our CUSTOMERS

• our customers will be based mostly smokers• People who enjoy smoking mostly from ages 18 and above• People who don’t like to constantly buy lighters

Customer background

• Our customers will approximately have an income of RM500 per month and above• Our customers will range from students to almost every single job• Their geographic location will based in South East Asia • Smokers frequently complain about their cigarettes tasting like

gasoline thus we improve our lighter to remove this taste

COMPETITORS

• CRICKET – SIMPLE, CHEAP AND NOT INTERESTING• ZIPPO – OVERPRICED AND DURABLE• BIC LIGHTERS – BAD QUALITY, CHEAP• CLIPPER – CHEAP AND NOT DRUABLE

MARKETING STRATEGIES

PRODUCT BENEFITS

• WE INVENTED THIS LIGHTER TO HELP SAVE MONEY (WOULDN’T HAVE TO KEEP BUYING LIGHTERS) • THE LIGHTER IS ECO-FRIENDLY• RECHARGABLE AND RECYCLABLE

PRODUCT BENEFITS

• F.I.R.E Lighter gives customers durable• Affordable• Easy to light• Rechargeable• Convenient to carry around

Sales Strategy

Pricing and Advertising

• Our product will be priced from RM25• The lighter endorsed by other companies (ex. famous local bands,

local artist, advertisement board, internet)

Management Strategies

F.I.R.E Lighters

• Our company is a sole traderBOSS

Manufacture Human Resources Market

Raw Material

Distribution

Transportation

Employee

IT

Advertisement

FINANCIAL PLAN

FINANCIAL PLAN

How to get the money

Loan from a Bank

Make a deal with existing

Manufacturing Company

Capital Needed

RM 5,000,000

Profit for 3 years : 15 M / 417.000 each month

2 Million for salary : 56.000 each month

7.5 (include Interest) for Bank

5.5 Million Clean Profit

References

• www.cricketlighter.com• http://www.legacyforhealth.org/our-issues/cigarettes-and-the-enviro

nment• Ronson, D. (2008). Match and Lighter safety. US Fire Admministration.• http://www.nytimes.com/pages/business/index.html• Ronson, D. (2010). History of the Ronson lighter. Dutch Ronson

Collector Club.