Lighting Campaign Update

Jeff Harris Clean Energy Ambassadors Webinar

June 21, 2011

What the Alliance Does

Mission: To promote energy efficiency worldwide to achieve a healthier economy, a cleaner environment and greater energy security.

Organization: • Staffed by 80+ professionals• 33 years of experience • $15 million annual budget

Lighting Efficiency CampaignBACKGROUND Nationwide efficient lighting standards take effect

January 2012 Already underway in California Primarily a change for the residential user (screw

in bulb) What does this mean for:

- Consumers?

- Retailers and manufacturers?

- Utility DSM programs??

Energy Independence and Security Act of 2007 (EISA)

Current Watts

Maximum Watts

Allowed

Effective Date

Lumen Range

100 72 January 2012 1490 - 2600

75 53 January 2013 1050 - 1489

60 43 January 2014 750 - 1049

40 29 January 2014 310 - 749

New Lighting Labels Will Help Consumers Make Good Choices

Myths and Facts MYTH: Have to buy CFLs

- Consumers will have a variety of lighting choices MYTH: Bulbs will cost more

- Lower utility bills save consumers money MYTH: This is a mandate no one wants

- Standards spur innovation MYTH: Jobs are being sent overseas

- High tech jobs are being created in the US

MYTH: CFLs are not safe to use - Proper disposal is needed (…just like fluorescent tubes

in every office)

The Birth of “LUMEN”Lighting Understanding for a

More Efficient Nation (LUMEN)

Steering Committee Members: Alliance to Save Energy American Lighting Association National Electrical Manufacturers Association

Two Subcommittees: Retail Education Mass Media Education

LUMEN Coalition Members More than 40 members and advisors

- Utilities

- Manufacturers

- NGOs

- Federal Agencies

- Industry Associations

- Regional EE Organizations

- Research Labs

Mass Media Committee Activities To Date

Developed consistent messaging Identified spokespeople to respond to press Developed LUMEN one-pager Developed a LUMEN repository site Created a draft press release Website on efficient lighting (in development) Engaging social media: Facebook and Twitter 

Retail Education Committee Chaired by Larry Lauck, American Lighting

Association Alliance support provided by Susan Shuckra Goals- Work with lighting retailers to educate their

employees about the transition

Alliance Work with Dept. of Energy

Develop strategies to help explain the lighting transition to:

Utilities Retailers Environmental Organizations

What Does The Lighting Transition Mean for DSM Programs? Your customers may come to you for

information Shift focus of residential lighting programs- OLD: Replace incandescents with CFLs

- NEW: Choose right lamp for each socket

Efficiency upgrades still make sense, but the baseline is higher!

Market transformation opportunities – work with the supply chain

What Would Help You ? Bill Stuffers Newsletter articles Webinars Video explaining the transition Tool Kit with information for customization Take a survey (link or email later) and let

us know.

Thank You