Like, Share, ReTweet and Follow (a social media tour)

transcript

"Realize that the social

media success

equation isn't big moves on

the chess board, it's

little moves made every

day that eventually add up to a major shift.”

-Jay Behr

Introductions

What SOCIAL MEDIA is NOT?

What is SOCIAL MEDIA?

The Basics

The Basics: Twitter

The Basics: Instagram

The Basics: Pinterest

The Basics: LinkedIn

The Basics: YouTube

The Basics

People living in cities spend the most time on Social Media, at 70% of the population. And women, on average, spend 9% more time on social networking sites than men. –Pew Research Center

How many Internet users? WORLD: 2.4 Billion. With a B. –Internet World StatsUS: 274 Million.

The Basics

–Pew Research Center

The Basics

The Basics: LinkedInaka Facebook for professionals.

The Basics:You Tube

Social Media Survey

Getting Started: Not Rocket Science

Use a Recognizable Profile Picture

…you want a Facebook cover photo to be well branded, too.

Don’t Forget…social media is a portal.

…include web site wherever possible (i.e. in the about section for Facebook or profile box for Twitter).

…add contact information and test whatever phone number or email address you include.

…where available, be clear what industry you are in (helps with search results).

Add Social Media Buttons to Web Site

Build - & Keep - Your AudienceStart by inviting co-workers, friends and family to like

or follow your page and profile.

LISTEN

12 LIKES

LISTEN

32 LIKES

Get Some Early Engagement:Educate Your Office

• Remember…you can’t build it and assume they will come.

• You want early and often engagement, especially from your co-workers. Everyone will benefit from its success. (note: you’ll want to review your organization’s social media policy).

• Social media is a 24/7 operation.

Mobile

Blogging• Another method to communicate.

• When a “comments” feature is turned on, it becomes a social platform.

• Search Engine Optimization

• Way to tell more of a story from your social media posts.

Recommend WORDPRESS.

Email• Connecting directly to your

audience.

• Drives them to your Blog and social media platforms.

• Integrate with web site and social media (newsletter sign up links).

Recommend MAILCHIMP.

Developing Content

Photos! Photos! Photos!Photos lead to more engagement – comments, likes, click-

throughs – than text or links alone. Period.

Photos…with people are even better!

Photos…with food!

Photos…with inspiration!

Photos…related to your brand!

Photos…with a call to action!

Photos…with animals.But don’t be tempted to post too many things with

cute dogs. Content must be relevant to your audience.

Photos…with animals.But don’t be tempted to post too many things with

cute dogs. Content must be relevant to your audience.

Photos…with news.

Ask Questions.Fill in the blank. Captions. Get opinions.

InvitationsFacebook Events.

Contests. According to Buffer, 35% of fans like a page to participate in

contest and 42% do so to get coupons and discounts.

Repurpose Content. Celebrate and use content that similar organizations,

stakeholders and loyal brands are using.

Short and Sweet.

Be Trendy…applies to Facebook, Twitter & Instagram.

Combine Media.

How often should I communicate?

Facebook / Instagram: No more than 3 times per day.

Twitter / Vine: 8-18 times per day.

Blog: Consistently.

Scheduling and Automation Tools

Defining Success: Analytics

Defining Success: Insights

Social Media Advertising

Breakout Sessions

Like, Share, ReTweet and Follow (a social media tour)

Education