Post on 14-Jul-2015
transcript
BUSINESS PLAN
Lincoln Center for
Chicana/o
Cultural Arts, Wellness and
Community Archive
Prepared for Mayor Oscar Leeser and El Paso City Council
by
Lincoln Park Conservation Committee
& The Senecu Fine Arts Society
April 29, 2014
• Serve as a community resource
for Chicana/o cultural arts,
wellness, educational enrichment,
and other social services
• Include a Community Archive that
all El Pasoans can access
Vision
• A collaboration
of strong partners
seeking solutions
together
• Staging improve-
ments over 2-3 yrs
• Develop 5 revenue
streams
Success
Gabriel Gaytan and Hector GonzalezPhoto: El Paso Times
• El Paso Community College
• Lincoln Park Conservation Committee –
extensive community relationships
• Senecu Fine Arts Society – cultural
programming and management capacity
• City of El Paso – execute MUA, renovate
facility, utilities, insurance, security
• YMCA & Other partners – lease space,
extend services to community
Partner
• Underserved neighborhood
children, students, families, veter
ans and senior citizens
• Cultural Arts community
• Residents, students and
researchers who access
archives
• Daily
commuters, artists, persons
from nearby institutions
Serve
• A new and exciting cultural space
with valuable resources
• A place to document and present
El Paso’s history and cultural arts
via uniquely Chicano, Mexican-
American and Mexican lenses
• A regional draw for visitors who
will spend time and money in El
Paso
Benefit$
• Senecu Fine Arts Society is led by Miguel
Juárez, who will serve as Project Director
• Mr. Juárez’ background is in curating, cultural
arts programming, history, community
outreach and library science and archives.
• Has been a member of space planning
initiatives at major universities
• Will assemble an Advisory Council with
expertise in construction, green
building, property
management, marketing, and other fields
Management
• Lincoln Park Conservation Committee,
and artist Gabriel Gaytan will be called
upon for their leadership and experience
• LPCC has staged over TEN successful
Lincoln Center day events which have
drawn up to 5,000 individuals to the area
every year since 2005
Proven
Leadership
Lincoln Park
is an established
Chicana/o space
that comes
together to
affirm
culture
Identity
Distinct
• A monument of
cultural self-
determination,
education and the
transformative power
of art
• A vital Chicana/o
space not found
anywhere else in
the region
Five
Revenue
Streams
Based on
Lincoln’s role
as a
unique, treasu
red space and
community
asset
• Membership Fees
• Revenue from
Cultural Events
• Event Venue
• Office Leasing
• Digital Billboard
Revenue
REVENUE PROJECTIONS & NET INCOME
Year 1 Year 2
1. Memberships $ 2,000 $ 9,000
2. Event Revenue 4,000 12,200
3. Venue Rental 4,000 105,600
4. Office Leasing 6,400 28,800
5. Digital Billboard 36,000 0
TOTAL SALES $52,400 $155,600
Cost of Goods Sold 12,250 40,450
Gross Profit 40,150 115,150
Donations & Grants 6,000 10,800
TOTAL INCOME $46,150 $125,590
Operating Expenses 40,400 73,180
Non-recurring Expenses 500 2,000
TOTAL EXPENSES 40,900 75,180
NET INCOME $ 5,250 $ 50,770
• Average daily traffic count at this
location is approximately 94,000
vehicles (eastbound only)
• TXDOT and City of El Paso have
approved use of this wall
• Award lease to a firm that makes
best offer
• Reserve space for NPOs, PSAs
and Center events
Billboard
• The structure reflects its 100+
years and remains in very sound
condition
• It had a Certificate of Occupancy
on the day it was closed
• Inspections indicate CO is possi-
ble without gutting the building
Re-open
• Leasing of building begins when
CO is obtained (NLT June 2014)
• Contributions from business and
philanthropic community will help
install Internet and implement a
Study at the Park program
• Enhancements to the building and
plaza in years two and three
Re-open
• After 8 eight years of sitting vacant
and no major water incidents, i.e.,
floods, we believe it is prudent for a
new mold study to be carried out
Safety
Description Estimated Amount
Source of Estimate
Replace 22,000 SF roof $121,000 EPCC
Install HVAC system (refrigerated)
$440,000 EPCC
Elevator repairs $30,000 EPCC
Asbestos/Environmental Study
$5,000 EPCC
MAJOR ITEMS $596,000
Major Costs
ESTIMATED COST TO REMEDIATE
Remove all ceiling tiles identified with microbial growth* and replace
Decontaminate OR remove all areas with mold growth* (all walls, floors, ceilings, and surfaces need to be decontaminated)
Decontaminate and treat concrete decks above the ceiling tiles on the 1st floor*
Clean and disinfect the duct system in the building
Repair exterior cracks on the plaster walls
Re-caulk, repair or replace windows, as needed
HEPA vacuum and sanitize all surfaces and items in the buildings*
Remediation
Estimated Cost to Re-open*
• “Essentials” Only for Year One
Description EPCC Estimated Amounts
Independent Contractor Estimate with
Volunteers and Donations
Replace 22,000 SF roof $121,000 Roof in good shape doesn’t need replacement, roof needs coating (work
and materials can de donated)
Install HVAC system (refrigerated) $440,000 Have city return evaporativecoolers that they removed.
Elevator repairs $30,000 $2,000
Asbestos/Environmental Study $5,000 Not needed. When City moved into Lincoln Center they
removed asbestos.
MAJOR ITEMS $596,000 $2,000
*PENDING INFORMATION
We have requested information from City Manager on minimal renovations needed and
attached costs to obtain Certificate of Occupancy
• A strong collaboration will create an
enhanced venue for celebrating
heritage, accessing services and
academic enrichment.
• The City’s investment will keep Lincoln
Center alive for the next hundred years
as a landmark for equality and the
transformative power of education and
art.
• Lincoln Center qualifies for CDBG and
Empowerment Zone funding.
Summary
• In addition, the El Paso Community
College has offered to assist LPCC
and Senecu in developing a long-
term capital campaign and to
explore grant opportunities to raise
funds to re-open the Center.
Summary
Thank you!
Questions?