Lindsay A. Curcio Attorney at Law 9508 4 th Avenue Brooklyn, NY 11209 (718) 836-0284 @lindsayvisa.

transcript

Using Social Media in Your Immigration Practice

Lindsay A. CurcioAttorney at Law9508 4th Avenue

Brooklyn, NY 11209(718) 836-0284

@lindsayvisa

Lindsay A. Curcio 2015

TopicsSocial media uses: Advocacy, Marketing, PersonalSocial media and attorney advertisingSocial media in the law firmFacebook, Twitter, YouTube, LinkedIn, Google+,

Instagram, Pinterest, Vine, Snapchat, BloggingCreating shareable contentMetrics and strategic decisionsPrivacy, national security & trendsConsiderations regarding the communication of

client cases in the media

Social MediaFree (in most cases)InteractionCommunicationNetworkingEducationMarketingEntertainment

AdvocacyPotential wide audienceReach public figuresCreate a movementFind others with similar interest

Attorney AdvertisingState ethics rulesIdentify as advertisingIf you only have 1 account

(personal/professional), safest to consider it subject to advertising rules

Adhere to guidelines regarding attorney advertising

Bar association ethics committees may publish ethical guidelines

Social Media, Law Firm VersionName/Handle/PageWhose viewpointDedicated staff?Individual attorneys posting as part of firm or

as individuals

Social Media & The WorkplaceUse of social media by employeesNational Labor Relations BoardOffensive postsDetrimental to businessWho owns followers

LinkedInNetworkingSharing information

Question/Answer avoid creating attorney/client relationship

GroupsCareer and Job Search

FacebookBusiness and personal accountsFriends

Clients and considerationsGroups, public and privatePagesPrivacy Settings

TwitterMicroblogging140 characters#hashtagIt’s “tweet”Retweet Live tweet eventsHave a conversationTime is of the essenceDirect message

BlogsTumblrWordpressYour own websiteCraves contentDisclaimer

You Don’t Have to Be a StarYouTube

channelsInstagramVineSnapchat

Photos & moreInstagramPinterest

Google +

But Who’s Counting?Google AnalyticsBit.lyKloutTrack on your own (likes, shares, follows,

friends)Reaching more people but for what purposeDraw attention to an issueInteraction?Change plan?Determine if a paid post is worth it

PrivacyWho can see what?FollowersPublicFacebook privacy settingsFree wifi, considerationsOther security

Creating ContentGeneral information about immigration

Write an article or postQuestion/answers LinkedInBe wary of creating attorney/client relationship

Recent developments (ex. H-1B season, TPS, DACA)

Immigration ReformProposed legislationSharing/posting newsstoriesPersonal observations (and considerations)

Content & AdvocacyCreate an organizational planWhat will you communicateWhy is it importantWhat do you want to accomplishWho is your audienceTrackResults

Client Stories & Social MediaWhy share?What to shareMethodsAsk firstSimilar concerns when sharing client stories

with major media/reporters

ConcernsIdentityCase informationPhotosAge of client

Children Who has access to the postings

Internet & social media available outside the United States

Posts exist permanently, cached

PermissionDiscuss with client before postingInformed consentRelease

Broaden ReachTeam with a coalition partner (non profit

organization)HashtagsContact politicians directly via social media

Hello, NSAEverybody Googles, even the governmentAdvising clientsUSCIS and Immigration CourtPorts of entryLaptop and cellphone searches

Social Media & National Security Government requests of recordsFirst AmendmentTwitter v. DOJ & FBIForeign Internet Surveillance ActNational Security LetterEU Data Protection

On Your Permanent RecordJon Ronson, How One Stupid Tweet Blew Up

Justine Sacco’s Life, New York Times, February 12, 2015

New horror film: UnfriendedPractical matters: law school admission, bar

admission, job interviews, law practice

Lindsay A. Curcio Attorney at Law 9508 4 th Avenue Brooklyn, NY 11209 (718) 836-0284 @lindsayvisa.

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