Post on 21-Dec-2015
transcript
LINDSAY COURT
Nonprofit Community Health Center
Web Strategies
Lynn Community Health Center
Lynn Community Health Center
Located in Lynn, Massachusetts. Lynn is the largest city in Essex County, densely
populated and culturally diverse.Mission: To provide the highest quality of health
care for everyone in the Greater Lynn community, particularly the medically underserved, poor, minority and immigrant populations, regardless of the ability to pay.
Target Audience40% of Lynn residents are of a minority
groupHigh rate of poverty
No Budget
Web Strategy
Static WebsiteNo resources or
budget for web development.
Volunteer graphic designer works maintains the website
No social media or technology
SWOT Analysis
Strengths Prominent health center in the community
WeaknessesOnly one person responsible for web contentNo bilingual resourcesLack of important contact information No social mediaLack of feedback tools No permanently employed web designerInefficient donation option
OpportunitiesSocial media applications: Facebook, TwitterBilingual contentUsability testing
ThreatsNo budget for web developmentOther more appealing websites and information sources
Fenway Health
Fenway Health
Located in Boston, Massachusetts Mission: To enhance the physical and mental
health of its community, which includes those who are gay, lesbian, bisexual, transgender (LGBT), the people who live and work in our neighborhood, and beyond.
Target AudienceThe LGBT communityCommunities of colorPeople living with HIV/AIDS.
Including salaries, $100,000 budget
Web Strategy
Newsletter subscription
Patient Portal
Feedback tool
Search Option
Links to online resources
Online donation option
SWOT Analysis
StrengthsAffiliation with Beth Israel Deaconess Medical CenterVery large budgetConfidential patient portalStrong Facebook pageSearch optionMonthly newsletter- email subscription Well known, credible
WeaknessesVery text heavy
OpportunitiesVideo and multimedia platformTwitterBlogsMobile applications
ThreatsOther health websites and information sources
Greater Lawrence Family Health Center
Greater Lawrence Family Health Center
Located in Lawrence, Massachusetts 2nd largest nonprofit community health center in
Massachusetts. $44 million operation Mission: To improve and maintain the health of individuals
and families in the Merrimack Valley by providing a network of high quality, comprehensive health care services and by training care professionals to respond to the needs of a culturally diverse population.
Target Audience80% of Lawrence residents are from Puerto Rico or
the Dominican Republic90 % live below the federal poverty level25 % have no health insurance
Budget less than $100 a year
Web Strategy
Social Media: Facebook, Twitter
Multimedia
Blogs
Web Strategy
News feeds
Text messaging service
Monthly newsletter
Pay Pal
Podcasts
SWOT Analysis
StrengthsVideos posted on YouTubeStrong Facebook pageTwitter CDC Flu FeedsText messaging serviceUse of Pay Pal for donations
WeaknessesLimited budgetNo bilingual resourcesLack of doctor contact informationNo email subscription option for monthly newsletter
OpportunitiesMobile application
ThreatsOther health websites and information sources
Comparison
Lynn Community Health Center
Fenway Health Greater Lawrence Family Health Center
Facebook (but not linked to website)
Twitter (but not linked to website)
YouTube, multimedia (video on Facebook) Blog E-Newsletter (but no email
subscription)Bilingual material (coming soon)News feed Text Messaging Service Podcasts Feedback option Patient Portal Search Option Online donation option
Lynn Community Health Center Recommendations
Establish social media outlets, particularly Facebook
More images and downloadable resources
Provide bilingual content
Hire a web designer
Conduct usability test to identify problems
Fenway HealthRecommendations
Expand social media to include Twitter
Build a video and multimedia platform
Feature blogs
Implement mobile applications
Greater Lawrence Family Health Center Recommendations
Implement mobile applications
Provide bilingual content, including a blog
Make the monthly newsletter a subscription service
Conduct usability tests once bilingual component is in place
Thank you!
Questions?