Tips on Setting Up and Marketing Tips on Setting Up and Marketing Your LinkedIn Company PageYour LinkedIn Company Page

byMichael L. YubloskyThe “Web Professor”

April 15, 2013

connect with mewww.linkedin.com/in/michaellyublosky/

Set Up Your Company PageSet Up Your Company Page

You Need The Following ToYou Need The Following ToSet Up A Company PageSet Up A Company Page

In the Experience section of your profile you must list it as a current company (name must match).

You need to have a company email address listed on your LinkedIn account.

The company's email domain must be unique to the company (i.e. no gmail.com).

Profile strength 'Intermediate' or 'All Star'.

Have several connections.

Profile Strength -Profile Strength -Shown on Right SidebarShown on Right Sidebarin “View Profile” Windowin “View Profile” Window

Levels:Just beginningIntermediateAdvancedExpertAll Star

To StartTo Start

For Guidelines and MechanicsFor Guidelines and Mechanics

Tips -Tips -Should Prepare Should Prepare Ahead of TimeAhead of Time

and Avoid Publishingand Avoid Publishingin 'Real Time'in 'Real Time'

as You Go.as You Go.

Banner ImageBanner Image646 x 220 pixels646 x 220 pixels

png, jpg, gif – 2 Mb maxpng, jpg, gif – 2 Mb max

Also Need Small and Square Logos Also Need Small and Square Logos png, jpg, gif – 2 Mb maxpng, jpg, gif – 2 Mb max

100 x 60 pixels100 x 60 pixels

50 x 50 pixels50 x 50 pixels

Small Logo Appears inSmall Logo Appears inEmployee 'Experience'Employee 'Experience'

Square in 'Network Updates'Square in 'Network Updates'

Company Name: 100 maximum characters.Description: 200 minimum and 1500

maximum characters.Specialties: 256 maximum characters.Website URL: 256 maximum characters.

Character LimitationsCharacter Limitationsfor Text Insertion Fieldsfor Text Insertion Fields

Up to three separate locations.Up to three “Featured Groups” (group

discussions)

Additional CompanyAdditional CompanyInformationInformation

Display Products & ServicesDisplay Products & Services(Treat Each as a Landing Page)(Treat Each as a Landing Page)

Product or Service Name: 100 maximum characters.

Description: 2,000 maximum characters.Features: 50 maximum characters.Disclaimer: 5,000 maximum characters.

Character LimitationsCharacter Limitationsfor Text Insertion Fieldsfor Text Insertion Fields

URL (Web address)Up to three Company contactsSpecial Promotional Offer (title, URL and

descriptionYouTube video (title, URL and description

Additional Product orAdditional Product orService InformationService Information

Publish UpdatesPublish Updates

Able to Send Updates to aAble to Send Updates to aSpecific Target AudienceSpecific Target Audience

Add Media Files (New)Add Media Files (New)Pictures, Files, etc...Pictures, Files, etc...

Post Careers, Jobs (Fee Based)Post Careers, Jobs (Fee Based)

Over All Potential BenefitsOver All Potential Benefitsof Your Company Pageof Your Company Page

Employees spread your message

Followers spread your message

May appear in Google results

Provide links to Web site

Generate interest in products/services

Published recommendations

Customer recommendations and testimonials and link to a Web site page with additional or another review site.

Promote upcoming webinars, workshops, classes or presentations.

Share case studies and success stories.Highlight a blog post and provide a link.Showcase a relevant slide presentation.Promote a relevant video about your business.Drive traffic to a squeeze page to collect email

addresses.Share other social media channels and posts.

Suggested Types ofSuggested Types ofActivity UpdatesActivity Updates

Words of Advice:Words of Advice:

Check Out AND Compare to Your Competition – Use the 'Search' Feature and Search for Your “Specialties”.

Attract and Engage Followers.

Seek out Recommendations.

Add a Follow Button to Your Web Site and Email Signature.

Thank you!Thank you!

For assistance withFor assistance withyour individualyour individualLinkedIn profileLinkedIn profile

or company page:or company page:Contact me -Contact me -

Michael YubloskyMichael Yubloskyat 847-634-6535at 847-634-6535

with any questions.with any questions.

Ask AboutAsk AboutMy Free 23My Free 23CategoryCategory

LinkedIn ProfileLinkedIn ProfileEvaluation -Evaluation -

Brand Yourself,Brand Yourself,Become Visible, Become Visible,

Be Found!Be Found!