BrandEssentials™ / Social Media

Establish a Solid Professional LinkedIn Profile and Presence. Build Influence. Grow your Business.

LINKEDIN FOR SMALL BUSINESS 101: Pro Profile

By completing your LinkedIn Profile 100%, LinkedIn suggests you’ll experience a 40% greater chance for networking success.

Having a completed profile is the most effective way to showcase your talents, experience and expertise as well as appearing to be a more competant (Pro) user.

Complete Your Profile① Upload a Professional Image. Make a great 1st

impression—essential to attracting the right connections.

② Create a Compelling Headline. You have 120 characters to describe what you do and grab attention. Use descriptive keywords to be discovered with LinkedIn search.

③ List Your Current and at Least 2 Past Positions. Use the same keywords used in your headline when describing your role for each.

④ Complete the “Summary” Section. Writing in the 3rd person (avoid I, I, I...) describe who you are and what you do to help people.

⑤ Complete the “Specialties” Section. Use customer-focused keywords, to show up in search results within LinkedIn.

⑥ Give Recommendations First. The best way to receive recommendations is to give them first. LinkedIn won’t label your profile “completed” until you’ve received at least 3 recommendations.

⑦ Add your “Interests” and join relevant “Groups”. The terms used are hyper-linked to users in the network who share your interests. Connect and share with people within specific targeted groups.

Good work, you’re almost there — 4 more steps to looking more professional.

Optimize Your Profile⑧ Edit Your Public LinkedIn URL. For example, my

personal LinkedIn URL is http://www.linkedin.com/in/rikbjornson. This simple customization optimizes your linkedIn profile to show up in search results when someone searches for your name.

⑨ Customize Your Website Listings. When adding your website URLs, choose the “other” option to optimize the links with descriptive, relevant terms.

⑩ Include a Link to Your Twitter Profile. Multiple Twitter accounts can be listed — one more method of communication available to connect with you and. . .

Make your Entire Profile Visible to Everyone. You want other people to find and connect with you right?

To get found by contacts you need to Optimize your profile. Always include relevant keywords in your headline, summary and specialties sections of your LinkedIn profile.

Build a LinkedIn Pro Profile① Upload a Professional Image.

② Create a Compelling Headline.

③ List Your Current and at Least 2 Past Positions.

④ Complete the “Summary” Section.

⑤ Complete the “Specialties” Section.

⑥ Give Recommendations First.

Make Your Entire LinkedIn Profile Visible to Everyone and get Found by Great Connections.

⑦ Add “Interests” and join “Groups”.

⑧ Edit Your Public LinkedIn URL.

⑨ Create a call-to-action within Website Listings.

⑩ Include a link to your Twitter Profile and. . .

① Use the media feature and display samples of your work within your Profile. Upload images, presentations, videos or documents.

② Connect a WordPress blog to your profile with the WP JetPack Plugin.

③ Add a compelling call-to-action within the list websites section.

④ Build your Professional LinkedIn Network.

⑤ Set up a Company Page and use LinkedIn to Market your Business.

Next Steps

KADENZ™ can help you set up, optimize and manage all your Social Media Channels.

Call KADENZ™: +1 604.609.6604Go to our website: KADENZbrand.comEmail: Hello@kadenzbrand.comLinkedIn: /company/kadenz