Professor of Practice in PR

Teach Digital and Social Media Courses

PT Marketing/Branding for the College

Faculty Advisor of the Outpost Social Media Lab

Build and Protect Your Personal Brand

What are your goals?

What’s your strategy?

What are you willing to share and with whom?

Form a support network!

If you make a mistake, correct it and move on!

Don’t Bring Social Media to the Party

Got my drunk text on, I’ll regret it in the mornin’,

but tonight, I don’t give a I don’t give a I don’t give a

Voice your concern or opinion, then move along.

Take a breath, count to 10, play Words with Friends.

Remember, brands are run by real people.

Ask yourself if you would feel comfortable making your comments face-to-face.

Don’t be a troll.

Social Media & You: Dress To Impress

LinkedIn

Formal

All professional, all the time. Your virtual

resume.

Facebook

Business Casual

Know your friends: it’s a class reunion,

company picnic and neighborhood block

party rolled into one.

Twitter/Instagram

Business Cocktail

Dazzle them, working the room, collecting

cards and making contacts all night long.

Twitter is the cocktail party that never closes.

I. LinkedIn 101

How LinkedIn Works

Your Connections’

Connections (2nd)

Your

Connections

(1st)

Your Connections’

Connections’ Connections (3rd)

Who Uses LinkedIn?

• 400 million+ professionals

• Over 150 industries

• 2 million+ companies in 200 countries

• Executives from every Fortune 500 firm

• 60,000+ college and university alumni groups

• More than 4 million active job listings

•There are over 39 million students and recent college

graduates on LinkedIn. You are LinkedIn's fastest-growing

demographic.

II. How LinkedIn Helps You

LinkedIn Benefits for Students and

New Grads

• Build a professional online presence

• Connect in a meaningful way with alumni and other “warm” contacts

• Research companies and industries

• Explore opportunities with organizations that don’t recruit on campus

• Get recruited!

1. Build a Professional Online Presence

“It’s no longer enough to simply have a solid

resume. Students now need a professional online

presence.”- Holly Paul, US Recruiting Leader

PricewaterhouseCoopers

“Where do I start?”

The 5 Golden Rules of Student LinkedIn

Profiles

1. Professional photo of you alone (headshot)

2. Headline with area of study and/or career ambitions

3. Keyword-rich summary that includes type of positions you are seeking

4. Recommendations from professors, advisors, internships

5. Customize your connection requests!!!!!

1. Jobs/Internships

2. Education

3. Language

4. Organizations

5. Honors & Awards

6. Test Scores

7. Courses

8. Causes and Organizations You Support

9. Projects

10. Advice for Contacting

11. Posts

Complete Your Profile: An Hour/Week

2. Connect in a Meaningful Way with

Alumni and Other “Warm” Contacts

Get Connected

My Network

• Add Contacts

• People You May Know

• Find Alumni

• Personalize the Invitation

Jobs

• Search

• Save for Reference

Interests

• Research Companies

• Join Groups

What Now?

1. Explore LinkedIn for Students:

university.linkedin.com/linkedin-for-students

2. Complete profile to strength to Advanced

(Beginner, Intermediate, Advanced, Expert, All-

Star)

3. Join groups (especially Texas Tech)

4. Build your network

5. Rinse and Repeat

Connect with me:

Lisa Du Bois Low | @ldlow

Questions