LinkedIn: Helping the worlds business professionals become more successful and productive

Agenda LinkedIn background You- the individual 4 ways to leverage LinkedIn Questions

Overview and Scale

Globally

52 million professional members

Regionally

12 million EU professional members

Locally

3 million UK professional members

No 1. business/knowledge network

The Vision: Connect the world’s

professionals to make them more successful.

Why? Individuals professionals make a company whole The knowledge retained by these individual professionals can make

or break a company When individual professionals share their knowledge with others,

companies grow strongYou could say; As individual professionals become more successful, so do the

companies who employ them.

Every individual is now an entrepreneur

Your name & your reputation = your brand

Your salary = your revenue

Your skills & experience = your advantage

Your online profile = your business listing

Your network = your R&D, sales & marketing departments

4 ways to leverage LinkedIn

1. Leverage your best asset: your own people

Social profiles put human faces on your company

Photo Current and

Past Recommende

d Questions

and Answers Summary Connections

Share and collaborate

Employees can better connect with and serve customers and each other:

- Share presentations

- Collaborate on projects

- Showcase blog feeds

- Share travel plans

- Track company buzz

Your people in your company

Leverage Your Most Important Asset: Your People

Your people make your brand relevant to your customers

Authenticity:

1.Who recommends this person?

2.How am I connected to them?

4 ways to leverage LinkedIn

1. Leverage your best asset: your own people 2. Listen to – and learn from – your customers

Listen to the conversations

Platform to solicit advice from peers

Full Transparency

Members earn expertise

Over 700 questions submitted daily

Over 3,000 answers provided daily

Listen to the conversations

Join or create groups

Over 300,000 User-created Groups on LinkedIn

Over 1,000 created daily

Over 6M LinkedIn members belong to a group

Over 1,000 related to “Small Business”

IAB UK

Professionals Seeking Advice

1. Leverage your best asset: your own people 2. Listen to – and learn from – your customers 3. Target and engage your customers

4 ways to leverage LinkedIn

Social profile data enhances targeting… Target segments

of customers based on user-supplied profile data

Profile data provides higher level of targeting accuracy than “registration” data

Deliver more relevant content to specific audiences

Geography

Seniority

Profession

Industry

Groups

For brand presence

and creative strategy

Pre- and post campaign data will help us understand which creative resonates with which customers, across the web

This will help improve the quality of online creative

For small businesses and start ups

1. Leverage your best asset: your own people 2. Listen to – and learn from – your customers 3. Target and engage your customers 4. Join the conversation and add value

4 ways to leverage LinkedIn

Involve yourself and share

Engage your customers in dialogues

Internet Users

Help make people more successful

*known data will be pre-filled

James McErlean: jmcerlean@linkedin.com

Any questions?