Metropolitan ChapterLinkedIn Session

Build Your Connections, Build Your Career,

Build Your ClubApril 30, 2015

Paul Hattimer, CCMSocial Media & Marketing

• LinkedIn - Group• Facebook

- Personal Page - Business Page - Ad Campaign

• Twitter - Followers

• YouTube• Pinterest• SlideShare• Constant Contact • Buffer • Clubster• Flexscape Website

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General Manager Pine Hills

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Topics for Today!• LinkedIn - how you “Dress for Success" for

the Internet• Why we do social media?• How we do social media?• The three audiences for whom you create

your LinkedIn profile• The important parts of your profile

– Settings– Headline– Summary– Closing

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Topics for Today!• Building your network

– Stronger network– Better search– More leads

• The power of connections– Theories on connections

• Reaching out to your connections– Profile views– Status updates– Endorsements and recommendations

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Topics for Today!• LinkedIn Search

– Very similar to other search engines– Different filters– You build search potential by building

network– Search tools: saving time and narrowing

your search• Groups

– Your strategy– Expands your reach– Creating your own group

Social Media MarketingThoughts for beginners

• I was a beginner too• Full menu of options• Use what works for you• Just one tool in the toolbox • We cannot go back – the genie is out of

the bottle

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Why do we do Social Media?Two main reasons

• To be found in an internet search• To engage people

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How do we do Social Media?• Inbound Marketing - New

– Pull Marketing• Outbound Marketing - Old

– Push Marketing

Why LinkedIn?

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LinkedIn is a free business social networking site that allows users to create a professional profile visible to others

LinkedIn links customers, companies and suppliers

LinkedIn links employers and job seekers

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More than one out of five internet users…

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Three Audiences

• LinkedIn Search Engine – Algorithms– 40 times more likely to be found if profile is

100%– Recommendations double key word strength

• Internet Search Engines – Google loves LinkedIn

• PEOPLE– Does it make sense to the reader?

SettingsSeen or Unseen

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Let’s go live…….

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See and Be Seen…. Or Not

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Building A Profile

Getting Dressed for the Internet

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Reaching Out To Your Connections

Connection Builders

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Who has viewed your profile?

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Who has viewed your profile?

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Status UpdatesStaying Top of Mind

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Status Updates

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How often should I post Status Updates?

It takes 20 posts a month to reach 60% of your 1st degree connections

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Linkedin GroupsConnection Builders

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Why Groups???• To make more connections• To learn • To educate• To broaden your digital footprint• To find customers• To find employees• How many? How active?

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An Opportunity to be a Thought Leader

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Industry Specific

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Linkedin Search

Drill Down and Find Facts…. Turn a cold call to a hot call

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What can you

discover?

• Shared connections• What skills or traits they

have or have been recommended or endorsed for

• Past employer and past positions

• College or University• Groups• Causes or charities• Recent activity on LinkedIn

(posts and comments)

Other ideas?

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Making search easier

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AND - OR - NOT

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Earth Wind and Fire

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How these operators can focus your search

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Summary• Profile to 100% • Prominent Contact Info • Personable Summary • Grow your network • Reach out and touch your network • Frequent status updates• Use groups• Use search to turn cold calls to hot calls

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Helpful Links• www.forbes.com/sites/williamarruda/2014/03/04/22-

linkedin-secrets-linkedin-wont-tell-you/ • google/alerts.com• Wordle.net• Slideshare.net• buffer.com• www.mindtools.com/pages/article/linkedin.htm• www.onwallstreet.com/blogs/10-ways-for-advisors-to-

leverage-linkedin-in-10-minutes-a-day-2685356-1.html• Linkedin.com/in/paulhattimer

Thank You!Paul Hattimer, CCMIn/paulhattimer@phattimer920 458 3533817 889 1757phattimer@gmail.com

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