LinkedIn: An Introduction

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The first part of a hands-on workshop, introducing participants to LinkedIn's setup, features, and capabilities.

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LinkedIn WorkshopAnna Van Scoyoc

2012 August 22avanscoy@mcl.org

609.737.2610http://www.slideshare.net/annavan/

CC Image nan palermo: 'Linkedin Chocolates' http://www.flickr.com/photos/nanpalmero/4278432941/

Agenda

o Overviewo Building Your Profileo Interacting/Networking/Connectingo Q & A

o Break in the Action

o Hands-ono Q & A

CC Image Courtesy of mariosundar: 'LinkedIn Logo' http://www.flickr.com/photos/mariosundar/470973290/

http://www.linkedin.com/

CC Image Courtesy of ssteacher: 'Day 102/365' http://www.flickr.com/photos/mrgranito/4527639541/

CC Image Courtesy ofÉole: 'Mankind' http://www.flickr.com/photos/eole/1394588888/

Source: 'Who Really Uses LinkedIn?' http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2

CC Image Courtesy of torres21: 'BLC07_ 051' http://www.flickr.com/photos/torres21/842414347/

CC Image Courtesy of amirjina: 'Start!' http://www.flickr.com/photos/amirjina/2569410061/

Ready...Set...Go!!!

LinkedIn Profile

Account Setup

Be prepared with...

• Contact informationo emailo phoneo website

• Updated resumeo Job historyo Education

• Additional informationo Projects (ongoing and completed)o Summary of qualifications

Be prepared with...

• Headshot (yes, a photo of yourself)o 4 MB limito Professional

• Keywords to describe your skills & expertiseo Searchable terms to identify your abilitieso e.g., Ability to Identify, Set, and Achieve Goals;

Sales Management; Sense of Humor; Personal Finance; Linux, Information Systems; Time Management Skills, SQL, etc......

Filling In Your Profile's Info

CC Image TheSeafarer: 'LinkedIn Pent' http://www.flickr.com/photos/sheilascarborough/6290003115/

Connect, Interact, Network...

CC Image courtesy of Nomadic Lass: 'Peaceful Resolution' http://www.flickr.com/photos/nomadic_lass/5416543588/

Connecting with Others

CC Image courtesy of quinn.anya: 'Hello, my name is anonymous' http://www.flickr.com/photos/quinnanya/4464205726/

Join Groups

Group Discussions/Polls

Follow Group Influencers

Job Boards via Groups

Use Polls!!!

An Inside Look at Groups, etc.CC Image smile23le: 'LinkedIn Centipede Participants in the 2010 ING Bay to Breakers' http://www.flickr.com/photos/smi23le/4613342990/

Connect, Interact, Network...• Add Connections

o from your email contactso past/current colleagueso former classmates/alumni groupso tip: add a note to your LinkedIn connection invite

• Use LinkedIn to stay connect w/ people you meeto networking is an ongoing processo tip: add a note to your LinkedIn connection invite

Connect, Interact, Network...• Join Groups and Participate

o search for groups by interests/specialties, alumni associations, professional organizations, industry topics, etc.

o participate and start discussions and pollso keep up with job boardso look at each week’s group influencerso receive email digests

• Ask for/Provide Recommendations

• Follow Relevant/Interesting Companies

Connect, Interact, Network...

• Use email digests to stay abreast of connections’o industry news itemso career changeso professional updates

• Use Applications to Engage/Interacto SlideShare Presentationso Tweetso My Travelo Polls

Q & ACC Image Leo Reynolds: 'Educational Block ?' http://www.flickr.com/photos/lwr/2407881339/

Resources

• LinkedIn Learning Centero http://learn.linkedin.com/

• LinkedIn Blogo http://blog.linkedin.com/

Anna Van Scoyocavanscoy@mcl.org609.737.2610http://www.linkedin.com/in/annavanscoyochttp://www.slideshare.net/annavan