Post on 22-Nov-2014
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API Possibilities
Ravi AyyalaMarketing Solutions Consultant, LinkedIn
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LinkedIn APIs … what are they?
LinkedIn Data
APIs
Mobile Sites & Apps
Desktop Sites & AppsProfile
Newsfeed
Company
Groups
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Combining LinkedIn data …
Profile
Newsfeed
Company
Groups
• Name• Job Title• Company• Industry• Location• Experience• Education• Groups
Joined…
• Company Name
• Company Size
• Industry• Products &
Services• Followers• Company
Updates…
• Status Updates
• Authors• Likes• Shares• Follows• Comments
…
• Group Name• Discussions• Authors• Likes• Shares• Follows• Comments
…
Complete list at http://developer.linkedin.com/documents/profile-fields
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with other data …
LinkedIn data
Hilton data
Google Maps data
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To create engaging brand experiences
Allow access to LinkedIn profile
Personalised app
Share
Refer
Connection listMessage to selected
connectionsStatus update to 1st connections
Profile data
Ad, InMail, Status update
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Things you can do …
• Product Finder
• Product Promoter
• Advisor Finder
• Profile Analyser
• Event Promoter
• Social Content Hub
• Matching Engine
• Many more …
Product Finder …
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Objective
User Journey Sign In with LinkedIn (on IE
Homepage) Answer 3 questions See personalized
suggestions on ideal Masters degree
Share with network and contact IE reps via pre-populated form
Increase brand and product awareness via useful tool
The IE Master Finderwww.ie.edu/business-school
SolutionProvide potential students with personalized degree suggestions
ES
Product Promoter …
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ObjectivesPromote the Note II in an engaging way to professionals in 7 markets
Awaken Your Creativity with Galaxy Note IIwww.creativewithgalaxynote2.com
SolutionAPI-based competition microsite showcasing Note II features in 5 languages and optimised across desktop, tablet, mobile
EMEA & APAC
User Journey Landing page with 5 key
Note II features, vote tally, and comments
Vote/comment on favourite feature, best comments win devices (5 per market)
Share via LinkedIn and other social channels
Advisor Finder …
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Objective
User Journey Sign In with LinkedIn (on
Ameriprise Find An Advisor page)
See personalized list of financial advisors in network (and see how user is connected to them)
Easily connect with advisors and share tool with network
Tap LinkedIn connections to make advisor referrals
Find an Advisorwww.ameripriseadvisors.com
SolutionEnable prospective clients to tap their LinkedIn network to find an Ameriprise financial advisor
US
Profile Analyser …
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Objective
SolutionDraw parallel between user’s passion (in this case, passion for career) and the Clio. Incentivise participation via time with celebrity
Generate product awareness via personalized video and profile infographic
How Passionate Are You?www.passievoorwerken.nl
User Journey Sign In with LinkedIn View personalised video
that weaves LinkedIn profile data into Clio movie
View, download, share video and/or profile infographic
NL
Event Promoter …
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Objective
User Journey Register for live event via
LinkedIn Sign In Invite connections to
event, share event with connections, comment during event
Contact Dell via pre-populated contact form
Promote live event and generate leads
Dell Innovation Live Eventwww.dellinnovation.com/fr
SolutionEnable members to easily register for, participate in, and share a live event
FR
Social Content Hub …
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Objectives
User Journey View specially created
data-based leisure content
Sign in with LinkedIn for higher relevance
Easily share content with 1st connections
Reach CMOs in an innovative way (via data-driven leisure content)
Amazing Datawww.lesclesdelavaleur.fr
SolutionContent hub to publish and promote leisure content specially created around data hooks from IBM
FR
Matching Engine …
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Performance reports available …
• KPIs are tracked and reported via real-time online dashboard
• KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.
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Next steps …
Open API is NOT for commercial usage
For commercial usage, only 2 options: 1. Get an Exception for your creative agency2. Engage one of our Certified Partners (CDP)
These options come with:– Legal clearance– Higher limits– Direct support