LinkedIn for B2B

transcript

“Your Profile is Showing”Leveraging the Power of Linkedin for B2B Marketing

Why Linkedin is GREAT for B2BABOUT

147 MILLION

LINKEDIN MEMBERS

WORLDWIDE

The standard LinkedIn is male (57.9%) and aged between 25 and 54 years (67.7%); compared to the previous year, the percentage of teenagers (18-24) has grown more than other age groups

Source: Amodiovalerio Verde, Linkedin, DEMOGRAPHICS & STATISTICS - JAN 2012

Why Linkedin is GREAT for B2B

Power? They Haz It

39% of Linkedin members are either a Manager, Director, Owner, Chief Officer or Vice President

Linkedin is a Unique Platform

Unlike Facebook or Twitter, there is no way to mask who you are on Linkedin.

Users must engage on behalf of themselves.

Company Profiles

Groups

Linkedin Answers

HOW TO ENGAGE ON LINKEDIN

“Your Profile Is Showing”

#1: Share First, Product Second

• Conversation on LinkedIn is dominated by professionals seeking to help each other out.

• Because of this, an environment of overt selling is usually discouraged.

• Instead, you should try to provide as much non-product-specific value upfront.

• Once you have gained acceptance, you are able to potentially suggest your product as the right solution, if the opportunity presents itself.

#2: Be Transparent

• Always introduce yourself into a discussion with a statement of transparency such as…

• This helps to set the stage that you are not overtly engaging JUST to push a product.

“Hi I’m {X}, I work in product communications for {Y} company – I think I can help share some of my insights.”

#3: Stay On Topic

• Though it might be tempting to shoehorn in a link to a white paper or other piece of intellectual capital, the best way to market in LinkedIn Groups is to wait for the right moment and only suggest materials that are on-topic.

• Suggesting off-topic resources or trying to steer the conversation in a direction that others don’t want may result in you being banned from certain groups.

O.C.D.(obsessive closing disorder)

#4: Don’t Spam

• Be respectful of the conversation, only engage in discussions where you know you are on-topic and only share links or promotional messages when you know – without a doubt – that you are adding additional on-topic value.

• Marketing in LinkedIn groups is much more a courtship than it is a peppering of your promotional messages or links wherever you can.

To Recap: How to Engage on Linkedin

1. Share First, Product Second

2. Be Transparent

3. Stay On Topic

4. Don’t Spam

Thank You

http://brandwarepr.com

If you have any questions, please feel free to contact us anytime:

Jared DegnanSocial & Digital Media Managerjared@brandwarepr.com770.649.0880 Ext 303

LinkedIn for B2B

Business