Post on 01-Nov-2014
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Linkedin.com
FACTS– Launched in 2003– 300m Users (FB 1.4Bn)– 2m Groups– 3m Company Pages
.Site options:
Photo, Job Title, Experience, Summary, Skills, Education,
Endorsements, Recommendations, Certifications, Interests, Contact
Info, Memberships (Orgs), Projects, Publications, Test Scores,
Courses, Patents, Volunteering, Patents.
LINKEDIN DOWNLOAD LINK FOR THIS PPThttp://bit.ly/downloadtheppt
1.EGO2.RECRUITER SCHTICK3.SEARCH & META4.TACTICS5.PRO ACCOUNT
EGO
• Visit (lots) – “the loop”• Like (lots) – “the loop”• Congratulate see: /contacts/• Endorse• Share jobs / Be the conduit• Follow companies (niche for ego,
corp for search backdoor)• Facebook but prim & proper
Search “Fashion Marketing”
VISIT PROFILES …LOTS OF THEM
1 .SOMEONE VISITED YOU
2. YOU VISITED THEM…..
3. GET CONNECTED
MAINTAIN THE LOOP
www.linkedin.com/contacts/
LIKE POSTS & CONGRATULATE ANNIVERARIES
ENDORSE SKILLS / EXPERIENCE
FOLLOW
www.linkedin.com/company/
RECRUITER SCHTICK“ W h y d o t h e y k e e p a d d i n g m e ? ”
• Recruiters Look For Skills, Job titles and past company THEN the story of what you did.
• They are calling you to find out if your last job is now free….they want to get paid by your former employer…you are the pawn
• They don’t really care so get your story straight and USE THEM.• “Are you going to other interviews” – that is a way of them finding out where
else there are jobs• “What are you expecting to earn” – that can also be a way of them knowing
how to pitch to your FORMER employer to offer new staff!• “What are you looking to do” – a good way for them to find out what THEY
should be looking for when pitching back to your company, or companies you are applying for!!!
• Add you on LinkedIn – Inmails and recruiters may add you to get to one of your contacts (degrees of connection) AND to see you job updates….you leave a post….they know there is now a vacant post left behind.
YES IT IS SOMETIMES THAT CYNICALTIP: find specialist agents /apply direct to companies
SEARCH & META
• Who Shows Up Where
• Foreign Language Versions
• How to Sharpen Your Profile & Find
Correct Keywords / Skills
• Flip Side of Search
• Beyond LinkedIn
1st Level
& 100%
completeMost in
common connectio
ns & shared groups
3rd level connections
ranked in descending order
by profile completeness
Shared group members (outside network), ranked in desc order by profile
completeness
2nd Level connections
ranked in desc order by profile completeness
Everyone else (outside your
network), ranked desc by profile completeness
WHEN SOMEONE SEARCHES ON LINKEDIN….….This is how LinkedIn decides who to show
How to Optimise Your Profile & Find Correct
Keywords /Skills
DOPE YOUR PROFILE!
How to Optimise Your Profile & Find Correct
Keywords /Skills
BADLY DOPED PROFILE!
JOB TITLES
Search LinkedIn Search CareerBuilder
FOREIGN LANGUAGE
There were 10.4 billion professionally oriented searches done on LinkedIn in 2013 [source: LinkedIn]
FLIP SIDE = ADVERT ISER OPTIONS
http://bit.ly/linkedinadvanced
TALEOTaleo is a talent management software for recruiters. It is a cloud based DB of candidates.1. On profile on Taleo2. Saves time on many applications3. Google target firms
BEYOND LINKEDIN
PUBLIC PROFILES GO FURTHER
BrandYourself recently analysed 100,000 profiles and found that
LinkedIn was the social network MOST often appearing at the top of Google
search results for names.
IT’S YOUR PROFESSIONAL HOMEPAGE Check Yourself on http://recruitin.net
BEYOND LINKEDIN
TACTICS• Spelling• Flattery• Get reccommdations• Complete with Photo [See heatmap]• Email Add ons• Second account for “other” profession (use middle name)
• Ask contacts to intro / Confirm via a call / meet?• Sharing via twitterfeed (RSS etc)• Memes / Slideshare shares / Jobs!• Save contacts, using “Contact Info” – no need for connect• Guess emails *@companyname.com• Browser Switch Add On• Selenium – browser recorder/actions
• It will post to your profile automatic updates
• Set it to post as often or as little as you decide
• Get RSS feed (2 is enough) of your fav blogs or industry publications
• Stay in people’s feeds, and be the oracle. Reflected glory of smart articles…
PROFILE HEATMAP
Recruiters spend 19% of the time on your page looking at your photo and job title [Source TheLadders]
REVERSE IMAGE SEARCH• FIND &
CONNECT• PROTECT
YOUR FOOTPRINT
https://www.tineye.com/
Don’t Use Your FB Image on Your LinkedIn
contacts/manage_sources/
IMPORT CONTACTS
/people/exportGROW YOUR NETWORK
EMAIL ADD ONS
• RapportiveExcellent Gmail plugin which displays all network info for contacts – see scrn shothttps://rapportive.com/
• BOOMRANG http://www.boomeranggmail.com/
Another gmail plugin which adds lots of elements found in MS Outlook. (reminders, follow ups, shows who opened email etc)
GO PRO….UPGRADE
• Top of applicant pile• View past 90 days of visitors• Contact 3rd degree contacts• Send limited InMails• Add a “Pro” badge to your account
(??)
Why Upgrade?
FREE MONTH
• Sign up (cc needed)http://bit.ly/jasonfree
• Downgrade linkhttp:// bit.ly/downgradelinkedin
JUST WANT FREE!• USER AGENT SWITCH• See 3rd Degree Connection profiles• View other LinkedIn profiles as private (but that won’t appeal to ego).• TOOL > Default User Agent >
https://addons.mozilla.org/en-US/firefox/addon/user-agent-switcher/
https://chrome.google.com/webstore/detail/user-agent-switcher-for-c/djflhoibgkdhkhhcedjiklpkjnoahfmg
INSTALL LINKS
LEFTFIELD WELCOMES
1. SHOE + ID2. HIRING MGRS + ADWORDS + ID3. ID + CONTACTS + SPELLING + £204. SANDWICH BOARD5. CLEAN CARS IN CAR PARK6. And so on…
There are just examples of how far people have gone, not necessarily recommendations!
http://bit.ly/beyondnetwork
BEYOND LINKEDIN
GOOD LUCK
RECAP
RECAP
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