Using Linkedin to Network and Showcase Your Expertise

presented byRandy & Donny Vaughn

MarketingTwins.com

What is Linkedin?

Why use Linkedin?

Let’s look at some stats

• 60 Million active users• A new member joins LinkedIn

approximately every second • Professional networking• Job searches / Recruiting tool• Join groups to connect to others• Make contacts and share referrals

through discussion forums

Let’s go mobile

What is your personal brand?

Eliminate profile chaos – stay on brand

Create an elevator speech for your headline

Don’t waste your status update!

Randy’s profile

Website listings

www.marketingtwins.com

www.twitter.com/marketingtwins

www.facebook.com/randyvaughn

Is your summary on PAR?

Get high value recommendations

Incorporate applications

Import blog

Share reading list

Showcase expertise

Manage your group list

Event planning

Credibility and Contacts

More resources for you:

marketingtwins.com/linkedinresources

• Download e-Book: “Your Social Media Resume”

• Podcast interviews on personal branding

• Use Linkedin to Network Better

• More articles on using LinkedIn in your job search