Connect the world’s professionals

to make them more productive

and successful

1

LinkedIn’s mission

2

Who is LinkedIn?

Source: LinkedIn Mindset Divide Study

Internal analytics – member data 2015

Why LinkedIn? Self identified first party data:

Unique Targeting Capabilities:

Industry

Seniority

Occupation / Job function / Job

title

Geography

Company Size

Company

Group Affiliation

Skills / Keywords

4

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