Post on 26-Jan-2015
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Beyond Linkbait
Dixon Jones
Receptional• We are getting old• We joined some clubs• We’ve got badges• We’ve got bigger mouths
than most• We’re Internet marketing
consultants with a good track record
Majestic SEO• Second largest map of links
on the web after Google• 890 BILLION URLS indexed• Can analyze back-links by:
– Anchor– Strength– Domain or URL– Link Type– Date found– Much more
No theory. Just Actionable Ideas• Link reclamation• A Press Release Case Study• A Free link
Link Reclamation
• Coolest new trick in the book
Step 1: Find all URLs with links
(Links to your site)
Step 2: Export as CSV
Step 3: Check Header Response
The result: Free link juice
86 urls not generating link juice
A Case Study of PrWeb UK• Conducted last Tuesday (Don’t say I’m not up
to date)• Total cost: £110 plus some time• Decided to hype the “Link Reclamation” that I
just uncovered for you
PRWeb (UK) Case Study
PRWeb after day 1
The final Test:
Can I get to page 1?(Anecdotal, not conclusive if I get to page 1)
Lastly a Free Link
• I’ll do a blog post about this presentation and link to any attendee giving me their card as long as it has a web address
(ONE follow up email only. I promise)
Thank YouDixon Jones
I’m not hard to find…• Receptional.com/newsroom• Dixonjones.com/rss• Twitter.com/receptional• Facebook & LinkedIn as “Dixon Jones”• Webmasterworld as “Receptional”