Lisa Kember Presentation

transcript

Engagement Marketing:How to Win in a Socially Connected World

Contact Information

Lisa KemberRegional Development Director

lkember@constantcontact.com

facebook.com/CTCTontario

@LisaKember

www.constantcontact.com

Upcoming Seminars

Visit: www.constantcontact.com/learning-center

Insight Provided by KnowHow

What’s Keeping Us Up at Night?

80% Attracting

New Customers

Constant Contact | 2011 Attitudes & Outlooks Survey

55% Increasing Customer Referrals

Word of Mouth Marketing

Any business action that earns a customer recommendation.

2.4BILLIONbrand-related conversationsper day in the U.S.

The typical American mentions specific brand names 60 times per week in conversations.

Source: Word of Mouth Marketing Association, Oct 2011

66%Of all brand-relatedconversations are positive

The Problem with TypicalWord of Mouth Marketing

Difficult to encourage or track

You can’t influence how your business is portrayed

You have no idea when someone refers a friend to you

– Unless you ask how a new customer or prospect found you

You can’t reward your clients for referring because you don’t know who made the referral.

Engagement Marketing

We trust comments and reviews (even from strangers)…

not marketing.

2012 Neilson Global Trust in Advertising & Brand Messages

Your customers’ friends are your next best prospects.

relevantappropriate

qualified!

There is No Marketing Cure for Sucking

Rise above the ordinary in small (or large) ways that WOW! your customers.

Hope is NOT a strategy.

They won’t join youif you don’t ask!

Engagement = participation

Engagement Matters!

Meet Dingo

Dingo had 333 Likes on Facebook & 8,934 Email subscribers

They wanted to get to 5,000 Likes & add more email Subscribers

Dingo decided to offer a promotion

… and social media too!

Dingo sent an Email Campaign to 8,934 subscribers

Dingo shared the offer on Facebook and Twitter

Dingo uses Facebook to grow its email list

Dingo had its fans join their email list through the CTCT Facebook App

Dingo remembers to Engage

Dingo kept their fans up to date on their progress

Engagement Created Earned Media

Dingo kept their fans up to date on their progress

Dingo’s fans shared their campaign through social networks and on their own Blogs

Dingo Wins Big!

Facebook Fans grew from 333 to 5,000in just 3 days!

They grew their email list by 48%

Dingo Takes The Gold

Dingo: The Important Results

Monthly sales grew 22%

New customers accounted for 45% of that growth

85% of new customers have continued to buy Dingo products

Email Marketing Social Campaigns Event Marketing Online Survey

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www.constantcontact.com

Lisa Kember Presentation

Business