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Listen Before You Write

@aschad

#UNLTT - Think Tank

#UNLTT - Think Tank

#UNLTT - Think Tank

2014 UNL Student Communications Report

CommunicationTools, Preferences

and Behaviors

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+How do students use free time during class?

1. Texting2. Social Media3. Checking Email4. Studying

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+How do students use free time during class?

Studying

Texting

Social Media

Checking Email

43.7

62.5

64.6

69.5

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+What type of content are students most likely to share w/friends?

1. Video2. Upcoming Event3. News4. Photo

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+What type of content are students most likely to share w/friends?

Video

Upcoming Event

News

Photo

10

15

22

52

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+Which social network is used by the most students?

1. Twitter2. YouTube3. Instagram4. Facebook

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+Which social network is used by the most students?

LinkedIn

Vine

Google+

Pinterest

Instagram

Twitter

YouTube

Facebook

30.5

33.3

39.6

49.8

53.3

66.1

88.9

95

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+Which UNL social channel has the most student engagement?

1. Twitter2. Facebook3. Instagram4. YouTube

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+Which UNL social channel has the most student engagement?

Pinterest

Vine

Google+

YouTube

LinkedIn

Instagram

Twitter

Facebook

3.4

3.7

3.9

8.2

12.7

15.6

40.6

55.7

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+What is students’ primary source of info about UNL?

1. Next@Nebraska 2. UNL Social Media Accounts 3. UNL Today 4. Bulletin Boards and Posters

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+What is students’ primary source of info about UNL?

On-Campus Postings & Bulletin Boards

Email from UNL Senior Admin

UNL Today Website

WOM

UNL Social Media

Next@Nebraska

7.9

12.6

16.8

17.1

18.8

21.8

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+What prompted students to go to a recent (non-athletic) campus event?

1. Poster2. Friend3. Social Media4. Professor Recommendation

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+What prompted students to go to a recent (non-athletic) campus event?

Professor Recommendation

Social Media Post

Poster/Sign

Friend's Invite

12.2

12.3

15.0

51.1

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+What communication channels need to be improved?

1. Instant Messaging/Text Messaging

2. Social Media3. UNL Today Website4. Bulletin Boards/Posters

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+What communication channels need to be improved?

Email from UNL Senior Admin

Bulletin Boards/Posters

UNL Today Website

Instant Messaging

Social Media

12.9

12.9

17.5

19.4

22.9

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+What devices are used by the most students?

1.iPhone 2.iPad3.Android 4.Non-Smart Phone

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+What devices are used by the most students?

Non-Smart Phone

iPod Touch

Android

iPad

iPhone

11.9

26.2

31.4

31.8

62.9

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+Which news source do students read most each week?

1.Daily Nebraskan 2.UNL Today Website3.Next@Nebraska4.Group Specific News

Online (college/dept/residence hall etc.)

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+Which news source do students read most each week?

Daily Nebraskan

UNL Today Website

Group Specific News Online

Next@Nebraska

3.80%

11.30%

7.90%

5.10%

8.80%

17.90%

21.50%

30.00%

More than once a week At least once a week

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+Prepared: April 2014

Thanks to:

Bureau of Sociological Research University of Nebraska–Lincoln Department of Sociology

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Thank you, too.

@aschad