First Weber Group Realtors

First Weber Group

Source: RISMedia April 2012

Over 50 Offices and over 1500 Professionals

Statewide

First Weber is a dominant force in

Wisconsin Real Estate

Southeastern/Northeastern Wisconsin

Market Area

21 Offices in Southeast and

Northeast Wisconsin

Ten Key Reasons

Why First Weber Group is the Right Company to Sell Your Home

• SIZE, STRENGTH, GROWTH Over 50 offices and 1500 professionals

• EFFECTIVE ADVERTISING & MARKETING Exclusive Front Runner Multi-Media Marketing

• CUTTING EDGE TECHNOLOGY Exclusive Front Runner Multi-Media Marketing

• IN-HOUSE CLOSING/MORTGAGE SERVICES In-house for quality and efficiency

• QUALITY SERVICE, REPEAT BUSINESS Ongoing relationships with builders and developers

• OUTSTANDING AGENT TRAINING Agent preparedness & education

• FULL TIME MANAGEMENT SUPPORT Will facilitate a smooth transaction

• REPUTATION IN THE MARKETPLACE Known & respected for quality agents & high ethical standards• LOCALLY OWNED LEADERSHIP Owners hold leadership roles in WI Real Estate

• NATIONAL & INTERNATIONAL TIES Leading Real Estate Companies of the World

First Weber Group Foundation, Inc.

National Relocation Services

Aldrich Chemical

Alverno College

A.O. Smith Corporation

Aurora Health Care

Badger Meter Inc.

Blue Cross/Blue Shield

Bostic International Inc.

Bradley Corp.

Brady Corporation

Briggs & Stratton Corp.

Bucyrus International Inc.

Carson Pirie Scott

Charter Manufacturing Co.

Columbia St. Mary’s Hosp.

Community Mem. Hospital

Humana Health Care

Eaton Corp.

Fidelity Nat’l Info. Services

Emmpak Foods

Ernst & Young LLP

Firstar Corp.

Fiserv Inc.

Froedtert Hospital

GE Healthcare

Generac Power Systems, Inc

Harley-Davidson, Inc.

Harnischfeger Industries

Husco International Inc.

IBM Corporation

JC Penney Corp

Johnson Controls Inc.

Johnson & Johnson

Johnson Outdoors

Journal Sentinel Inc.

Joy Global Inc.

Kohler Company

Kohls Corporation

Magnetec Inc.

Manpower

Marquette University

Master Lock

MGIC Investment Corporation

Milwaukee Regional Medical Center

Modine Manufacturing Company

Marshall & Ilsley Corp

Medical College of Wisconsin

McDonalds Corporation

Miller Brewing

Milwaukee Electric Tool Corp.

Northwestern Mutual Insurance

ProStaff

P&H Mining Equipment

Quad/Graphics

Rockwell Automation, Inc.

Rite-Hite Corp

Roundy’s Inc.

S. C. Johnson & Co.

Sensient Technologies Corp.

Serigraph Inc.

Twin Disc Inc.

United Parcel Service

University of Wisconsin

WE Energies

Wheaton Franciscan Healthcare

Corporate Relocation Clients(Partial List, Southeastern Wisconsin)

Marketing & TechnologyOnline & On the Go!

The way people look for real estate has changed…

More than 90% of today’s home buyers look online first

Online & On the Go…

• First Weber App now available for iPhones,

Android phones and iPads. • First Weber Corporate Facebook

Page• LinkedIn Profile • First Weber Twitter profile • First Weber YouTube Channels

Where Do Buyers Come From?

80%On line

Other90%

First Weber is the Technology Front Runner

First Weber’s Front Runner

Front Runner is one of the most impressive

real estate technology packages available and it is

exclusive to First Weber Group in Wisconsin

Interactive Audio / Visual Tours

- Professional tours with human voice

over

- Printable Flyers

- Google Maps

- Share the tour by texting it to a

friend

First Weber’s Front

Runner

First Weber’s Front

Runner

Google Street View Maps

Full Color Flyers with QR codes First Weber’s Front

Runner

On Line Magazines First Weber’s Front

Runner

Smart Yard Sign

• Call Capture delivers multi-media

presentation to callers smart phone.

• Listen to audio tour of home 24/7

• Direct connection to listing agent’s cell

phoneOver 600 phone numbers captured

monthly

First Weber’s Front

Runner

Populates First Weber Group’s own video channel on YouTube with videos of listings

First Weber’s Front

Runner

Streaming Video

Smartphones

&

First Weber’s Front Runner Syndication

Nightly feeds to the major syndicated national websites

…and more!

First Weber’s Front Runner feeds to all major syndication sites

Reporting

LuxeAnalytics™ generate reports and demonstrate

who is looking at your properties on

luxuryportfolio.com. Information is broken down by

the normal web statistics as well as country,

currency, language and more.

Syndication Referrals

First Weber

Listings receive

over 30,000

traffic referrals

a month.

M.FirstWeber.com

First Weber’s MOBILE WEBSITE

• The ease of use and navigation when using

smartphone the property search is simply amazing

• At First Weber’s mobile website,

M.FirstWeber.com. Search all MLS listings from

over 50 counties

• Throughout Wisconsin and Upper Michigan, all

First Weber listings, and all First Weber Open

House listings.

• With M.FirstWeber.com you’ll enjoy optimum

property search performance and satisfaction from

your smartphone or IPAD anytime, anywhere!

www.firstweber.com

firstweber.com

So Powerful It Can Move A House

2011 Statistics

Visits....................4.9 Million per year

Unique Visitors…..1.9 Million per month

Page Views…........59.0 Million per year

Select a RegionZoom into area/neighborhood

Property Details

MAPIt search technology

Mapping,

directions &

points of interest

searching

Luxury Home Marketing

Luxury Portfolio is defined as properties $750,000+Luxury properties are featured among some of the

MOST EXCLUSIVE LISTINGSin the world at firstweber.com

& luxuryportfolio.com

Exclusive Marketing and Advertising is specifically designed to effectively target the

upper tier housing market.

First Weber’s Exclusive Orange Post Online Magazine

Free on-line magazine covers:

North Central/Northwo

ods WI and Upper Michigan,

South Central WI, Southeast

WI & Northeast, WI

Target Marketing

High quality postcards

available for property

and personal

promotion

How People Select First Weber Group

As Their Real Estate Broker

Although many sellers believe the majority of real estate sales come from classified advertising, our service evaluations and market research findings indicate the majority of buyers who purchase real estate

from First Weber were referred by a broker, family member, neighbor or friend.

Our Services

A Full Service Broker

Mortgage

Relocation

Finding Homes

for Buyers

Title Company

Selling Home

for Sellers

Insurance

Concierge

Home Warranty

With a UHP Home Warranty Plan, you are covered!

What is a Home Warranty?

Provides for the repair or replacement of a home’s mechanical systems and primary appliances in the event of a breakdown due to normal wear and tear

Benefits to sellers:•Adds an attractive advantage to your property•Presents your home as a safer investment for buyers•Even if home does not sell, risk-free coverage protects you

Benefits to buyers:•May prevent having unexpected expenses right after buying a home•Provides confidence and peace of mind when making one of the biggest purchases of a lifetime

UHP Home Warranty •Reliable, quality service•Friendly, personal touch•Extensive list of benefits•Fast and easy sign up

Schmitt Title, LLCFirst Weber’s Affiliated Title Company can help

guarantee a smooth closing

Benefits of Priority Title’s Closing Services

•Affiliated service ensures quality- control•Experienced personnel•First class closing facilities•Accurately prepared and promptly issued documents•Experienced representative present at the closing

Priority Title will handle all the details

•Title Insurance•Special assessment information•Tax pro-ration•Mortgage payoff•Deed•Recording documents

Prepare Your Home

You are a Key Player on the Home Selling

Team!The following steps can enhance the salability of your property by providing peace of mind to prospective buyers: •Consider a Home Warranty

•Provide Written Disclosure•Professional Home Inspectors

Additional ways you can contribute to a successful sale:•Maintain the property in ready-to-show condition•Be flexible in the scheduling of showings and if possible leave the property•Let me know how you can be reached in case an offer is received•Do not allow unescorted buyers into the property… have them contact me•Securely pen up pets or take them with you•Collect cards of agents who show your home and pass them on to me•Inform me of any change in the property’s condition•Be available to review with me the list price and condition of your property

Home Enhancements for a

Great ImpressionThese tips have proven to be of great assistance in preparing homes for a more

successful saleOUTSIDE APPEARANCE•Fresh and clean front door/exterior•Well manicured lawn and landscape•Yard free of refuse and leavesSAFETY•Clear walks and drive of snow/ice•Keep all indoor and outdoor areas, especially stairways clear

LIGHTING•Let in natural light•Make sure that the windows are clean•Turn on all inside and outside lightsINTERIOR ROOMS•Replace faded walls and wallpaper with fresh paint•Make closets look larger by organizing them•Bedrooms should appear bright and cheerful•Kitchen counters should be free of clutter (clean dishes, appliances, empty waste baskets)•Bathrooms can sell homes. Make sure they are clean and bright

Pricing Strategy

Understanding Market Value

Prospective buyers determine market value base on:

•Location, design, amenities, condition•Comparable competing properties•Economic ConditionsFactors that have little or no

influence on the market value:•The price the seller originally paid•The Seller’s net proceeds•The amount spent on improvementsThe impact of accurate pricing

on home marketing:•More showings and offers•Selling in a shorter period of time

Understanding Market ValueAn asking price that is beyond market

range can adversely affect the marketing of a property

•Fewer buyers are attracted and fewer offers received

•Marketing time is prolonged and initial marketing momentum is lost

•The property attracts “lookers” and makes competing houses look better by comparison

•The property may eventually sell below market value

Questions