Little content fish lava con 2015

transcript

@marsinthestars #LavaCon

A Little Content Fish in a Big Company Pond

Marli Mesibov

@marsinthestars #LavaCon

About the Speaker

• Director of Content Strategy, Mad*Pow

• Managing Editor, UX Booth

• Totally unprepared for working in a large organization.

Agency Life

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Agency Life“Throughout all of it we kept the interest and health of the people in full focus. Family always came first.” –Carl Smith, nGen Works

This is the agency way.

Time to Move On

Life in the Big Leagues

Too Much of our Time

Not My Job

When no one feels ownership…

•We lose motivation

•We stop trusting one another

•We lose our confidence

•We become afraid

Not My Job

“Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.”- Yoda

We Need to Care“Our fear creates ambiguity as to what’s real and what’s not. That’s the nature of fear: the unknown. It makes us want to drop everything and run away as fast as we can.”- Jon Colman, Wicked Ambiguity

We Are Better Than ThisWe CAREWe DAREWe ACTWe IMPROVEWe DESIGNWe TAKE RESPONSIBILITYWe CARE

Never Give Up

Never Give Up5 Tenets of Tae Kwon Do•Perseverance•Integrity•Self Control•Courtesy•Indomitable Spirit: Never Giving Up

Never Give Up

Sometimes you get so distracted being afraid of giving up, you forget to keep going.

Sharing Time!

Tell the person next to you about a time you felt so frustrated with work, a project, a coworker, or a situation that you gave up.

What happened when you gave up?

How We Get to “Ah-Ha!”

Let’s discuss a few ways to get out of a rut.

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Treat Yo Self

Treat Yo Self• Take a class• Take a vacation• Visit friends• Go to a conference• Read a book for fun• Read a book for work• Give yourself a break

The Shower Principle

My Ah-Ha Moments

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My Ah-Ha Moments

“Stop talking about content strategy, and start showing people how you can fix problems and make things better.”-Kate Kenyon, Bringing New Content Thinking to Old World CompaniesConfab Europe, 2014

My Ah-Ha Moments

Connected Company, by Dave Gray

Sharing Time!

Tell your neighbor about some ah-ha moments that work for you.

TakeawaysWe make sure the right content gets to the right people at the right time.

In other words, we are responsible for finding the right way to communicate based on who the individual is.

TakeawaysTake advantage of the shower principle.

Takeaways

Content Strategists_________ ____

Takeaways

Pay attention to what you say, and to whom.

•Complain to close friends (not at work).

•Problem solve with coworkers.

•Raise awareness with higher ups.

Remember…

Remember…“You’ve always had the power my dear, you just had to learn it for yourself.”- Glinda the Good Witch, The Wizard of Oz

Thank youLet’s keep the conversation going!

Marli MesibovMad*Pow

mmesibov@madpow.com@marsinthestars

Little content fish lava con 2015

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