Little Sweden Art - Big Issues on a Small Scale

transcript

Little Sweden ArtBig Issues on a Small Scale

Genusforskarförbundets årsmöte - 9:e juni 2014 Camilla Hällgren - Umeå Universitet

• Who?• Themes• Art as Research and Activism• Methodology• In the Studio• Concluding Visuals

Camilla Hällgren - hallgren.camilla@gmail.com

Ume NativeMariehemsungeArtistResearcherTeacher

IdentityGender

Contemporary Online Media

Learning

camilla.hallgren@edusci.umu.se

Visuality

RESEARCH& ART

Themes

IdentityGender

Learning

Visuality

RESEARCH& ART

Themes

Art – As Research and Activism

Exploring the human condition not only through numbers and words - but also through art.

Quantitative Qualitative Artistical

Analytical unitsResearch object

Themes: Power, learning, identity,gender

Using art to comment, question, provoke, challenge and intervene

Strength: Images stimulates emotional reactions

Weakness: Norms about emotional values

Ideas about objectivity

Dissemination Online

Social MediaBlog, Facebook, Twitter and Instagram

The art blog: www.littleswedenart.com First published December 2009 90 000 visitors from all over the world.Sweden, US, Germany and Russia

Facebook Group: Little Sweden Art (160 members)

Instagram: @littleswedenartFirst published in August 201254 images 2215 followers3398 comments, 21 744 likes. Instagram Awards

- Amselcom Family who shows ”the most unique artist on Instagram”- The Josh Johnson forum, a community of 220 000 members. Little Sweden Art was awarded and recognised as ”…definitely thinking out of the typical macro box” and as ”something out of the ordinary.”- By the Friends of the World Group who ”Awards worldwide beautiful shots”- Winner of the What Eye Cee Group- Rebel Macro Finalist- Kwaii of the day

Dissemination – other channels

- 27 photos at Skellefteå Art Hall- Two jury reviewed exhibitions - The National Public Art Council in Sweden 2010- Museums- Municipal arts centres- County councils- Idaho State University- Local news- TV- Book covers- University web- Printed Edition: Gallery Andersson Sandström

Multifunction of text and art to attract interest and at the same time challenge the viewer

Combination of macrotechnique, 12 mms model train figures in everyday scenarios, existentialism,theories about power, gender, identity. And fun.

Little Sweden Art: Big issues on a small scale

Methodology

In the Studio

In the Studio – Composition

In the Studio – Composition - Directions

In the Studio - Editing

IdentityGender

Learning

Visuality

RESEARCH& ART

Themes

- What can we learn about our existence at the intersection between art and research?

Art and Research Project – Multimodal Explorations

Contemporary Identity Making

Crowdsourcing Identities

” - To conceptualize possible identity making strategies in social media- A metaphor for understanding young girls online explorations and learnings about gender- As an extension to pre-digital theories about identity construction- The online practice of obtaining feedback on your identity, from a large group of people”

(Camilla Hällgren 2014)

______________________________________________________________”Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers” Wikipedia 2014-03-06

Camilla Hällgren

Department of Applied Educational ScienceInteractive Media and Learning

Umeå University

Camilla.Hallgren@edusci.umu.se

www.littleswedenart.com

Little Sweden Art - Big Issues on a Small Scale

Art & Photos