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1 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
Living Labs –Bringing technology test-beds into real-life user focused environments
Veli-Pekka NiitamoNokia & CKIR
2 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
Living Laboratory – conceptual idea
3 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
Inhouse Proximity
Society
Neighborhood Proximity
City
Professional RoleProfessional Role“Enterprise VPN”
Family member RoleFamily member Role“family VPN”
Community/Society RoleCommunity/Society RoleeVoting
eGovernment services
Consumer RoleConsumer RolemShopping
mLocationing
eLearning Environments
mCommerce& Identification
Work/Life Balance
Well-being& Social Aspects
Spatial Solutions & Smart Materials
Living Logistics& Maintenance
Roles of Mobile Individual in a LivingLab context
4 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
Research Areas in a LivingLabMobile Worker Mobile “Self” Mobile Citizen Mobile Customer
EnablingEnabling individualsindividualsMOBILE INDIVIDUAL IN EUROPE
Mobilizing for productivity: enabling mobile individuals tooptimize their contribution across multiple life roles
EnablingEnabling environmentsenvironmentsSUPPORTING INDIVIDUALIZATION
OF ENVIRONMENTSIntelligent logistics and construction material utilizing
RFid technology, multimodal user interfaces
Mobile work Work/life balanceDistributed work
Work ManagementDistributed Teams
Enabling Workspaces
Well-BeingFamily Management
Life ManagementProactive Healthcare
Active Daily LifeMental Activeness
mDemocracyCommunity CommsLifelong Learning
Community MemberE/m Moderators
Ambient Intelligence Society
Ambient IntelligenceEnabling Environments
e/m CommerceLiving logistics
mServicesMobile Maintenance
5 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
If market and technologyare the only factors, the outcome will have low
acceptance among people.
Society
Market Technology
Lowacceptance
Old-fashioned
Un-economical
If only market and societyfilters are included,
the result will be old-fashioned.
If technology and societyin turn are included, the
solution may be uneconomical.
Hence, all three factors are needed to describe the possible future.
Sustainable Innovation realized
6 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
Reaching trusted sustainable systemicinnovation
Enabling Technology Platforms
Technological Innovation
Systemic Innovationvalidated by users
Enabling Institutional Infrastructure
Social Innovation
7 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / InitialsDisclaimer: The opinions expressed in this study are those of the authors and do not necessarily reflect the views of the European Commission
Blurred work and lifeWork and life are a unity of different activities performed in continuous flow.
Blurred work and lifeWork and life are a unity of different activities performed in continuous flow.
driven by quality of lifeAdapted from: Prof. Jarmo Suominen, MIT and Helsinki University of Art and Design
Separateworkday and leisure timeWork and leisure time are kept separate.
Separateworkday and leisure timeWork and leisure time are kept separate.
caused by industrial revolution
8 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initialsresearch development production sales / marketing
USA single market time zone (11 hrs) Europe single market time zone (10 hrs) Asia single market time zone (12 hrs)
USA single market time zone (11 hrs) Europe single market time zone (10 hrs) Asia single market time zone (12 hrs)
9 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / InitialsDisclaimer: The opinions expressed in this study are those of the authors and do not necessarily reflect the views of the European Commission
gainful employment domestic work public service free time
public services available 24/7 through eGovernance
liberal labour laws: available and affordable commercial services 24/7
public services available (limited time)
commercial services available (limited time)
Case Europe - Case Europe - Case Europe - Case Europe - Case Europe
Case USA - Case USA - Case USA - Case USA - Case USA
10 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
LIVINGLAB
Human (User) Perspective”Co-creative Neighbourhoods”
T-Bed/Technology Perspective”Technologies, servicesand usage/test environments”
ENoLL
Thematic Perspective”Thematic/sectoral/clusterfacilitator of LivingLabbing”
Innovation System Perspective“Nordic Livinglabbing Ecosystem”
Customer (revenue!) perspective”Contributing stakeholders:Public, Private, Civic”
Proximity Perspective”Innovation ServiceProvider - LL Operator”
LivingLab Layers
11 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
Potentialmarket
Conceptdesign
detailedplanning and
testingDeployment Distribution
and marketing
InfraInfra providerprovider
ProductProduct//serviceserviceoperatoroperator
locallocal serviceservice providerprovider//contentcontentcreatorcreator
UserUser//consumerconsumer//clientclient Purchase/go-ahead
Acceptance/rejection
Improvement/co-design
Change in social/
consumptionpattern
Establishing user/Consumer
Interest group
LivingLab is LivingLab is wherewhere useruser meetsmeetsproductproduct//serviceservice providerprovider in a in a coco--designerdesigner partnershippartnership
Potentialmarket
Conceptdesign
detailedplanning and
testingDeployment Distribution
and marketing
Potentialmarket
Conceptdesign
detailedplanning and
testingDeployment Distribution
and marketing
Disclaimer: The opinions expressed in this study are those of the authors and do not necessarily reflect the views of the European Commission
12 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
A missing link in innovation
Innovation “no man’s
land”
Research push Market pull
Phase 1Solution proposal
Phase 2Prototype
Phase 3Pre-commercial product/service
Phase 4Commercial
product/service
Phase 0Research
13 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
Supplier A
Supplier C
Supplier D
Supplier ESupplier E
Supplier A,B,C,D,E
or X
Phase 1Solution proposal
Phase 2Prototype
Phase 3Pre-commercial product/service
Tendering(GPA not applicable)
Tendering
(GPA applicable)
Supplier B
Supplier C
Supplier D
Supplier E
Supplier C
Proposed framework
Phase 0Research
Pre-commercial Procurement of Innovation
Phase 4Commercial
product/service
Innovative Procurement
14 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
WP3 Validation Approach
Pre-lab conceptualizationBrainstorming, scenarios, paper protos, heuristic evaluations
Laboratory studiesPsychophysiology (emotion, attention, cognition), eye-tracking, self-report
Living Lab- fieldbased user research
Quasi-experimentation
Value creation/Value capture business modelling and
mass-customization research
Concept Validation
Standards/Tech Validation
User/Market Validation
Societal Validation
Pre-lab conceptualizationBrainstorming, scenarios, paper protos, heuristic evaluations
Laboratory studiesPsychophysiology (emotion, attention, cognition), eye-tracking, self-report
Living Lab- fieldbased user research
Quasi-experimentation
Pre-lab conceptualizationBrainstorming, scenarios, paper protos, heuristic evaluations
Laboratory studiesPsychophysiology (emotion, attention, cognition), eye-tracking, self-report
Living Lab- fieldbased user research
Quasi-experimentation
Value creation/Value capture business modelling and
mass-customization research
Concept Validation
Standards/Tech Validation
User/Market Validation
Societal Validation
15 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
ENoll towards business innovation and new market creationSupporting layers Major focus areas
D. Technology platform
A. ENoLLSocial Innov.
B. Living LabService Innov
C. Test-bed Tech&proc Inno
Technology configuration
Integration services
Business modeling, user centric designs, future
web
Interoperability testing
Pre-market trials, soc. web regu. Reg.
Major Challenge
Open source
Open business
model
IPR
European Role
16 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
17 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
Virtual and variesVaries, could be Intermediate depen-Long , could be permanentVirtual and flexible ime span
Very mixedBoth infrastructure and applications can be in validation and testing phase
Infrastructure in place however rather immature applications can be tested
Applications in true social context with existing or close to market technology
Semantic Web, Open architecture, standard interfacing
ech-ologyeadiness
SW technologiesSpecifically configured infra and applications
Predefined technology applications
Many interoperable technologies and independent technologies, pre-market tech.
Focus on business models, value chain distributions and social, institutional acceptance
ech-ologyocus
Open/member or partner based
ClosedOpenOpenOpenpenness
Partner companies and in some cases open communities
Companies and research institutes involved
Local public partners, infrastructure providers and partner companies
Local public partners, research institutes, SMEs, larger national/ international companies, civic organisations
Multi-stakeholder partnership
xecutive artners
SW engineers, individual designers
Researchers/developers, companies and research institutes
Application developers, researchers and clients
Consumers, users and their organisations, companies and civic sector, local interest groups, research communities
Companies, regional, national development organisations, and research communities
perative artners
SW development with shared tools in standard /open architectures/ interfaces
Testing, developing and validating new products/services/technologies
Test and validate new technologies, products and services in real or simulated context
Develop new supply for local market, test multi contextual user and social interfaces, systemic innovations
Enabling environment for collaborative innovation and rapid market scaling, concurrent massc.
bjective
Symbian, Linux Communities
Advanced Technology Transit Bus, Fraunhofer-focus, NasaIntelligent Operations Testbed, HP Bazaar
Octopus, Oulu, Aurora borealis,Mob cityBremen, Sparknet,
Helsinki Virtual Village, Crossroads Copenhagen, Botnia.net, Freeband,Hasselt
ENoLL, Network of Homelabs, Lifelabs
xamples
Interface to SW development
Specific technology for testing and development purposes
Enhanced/Interoperable technology infrastructure which will be offered to users
Broad regional development program where testing , developing and validation of new products and services indicate future systemic Innovation needs
New type of organised collaborative network for venturing,marketmaking & innovation/ ‘incubator” [1]
escrip-on
SW PlatformClosed testbedOpen testbedLiving lab2nd gen LLType
18 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
Open
European
Collaboration
Space
Where are we headed?
Hosp
ital c
entri
cHo
spita
l cen
tric
Serv
ices
Serv
ices
Mass
Med
iaMa
ss M
edia
24 h
Cor
pora
te24
h C
orpo
rate
Prod
uct C
reat
ion
Prod
uct C
reat
ion
Cons
truct
ion
Cons
truct
ion
Open
Com
mun
ityOp
en C
omm
unity
Deve
lopm
ent
Deve
lopm
ent
Engi
neer
ing
Engi
neer
ing
Cost OptimisationCost Optimisation
Ad hoc CollaborationAd hoc Collaboration
KnowledgeKnowledge@ workplace@ workplace
GlobalGlobalSustainabilitySustainability
AmbientAmbientCollaborationCollaboration
Ambient KnowledgeAmbient KnowledgeSharingSharing
Perv
asive
Hea
lthPe
rvas
ive H
ealth
Serv
ices
Serv
ices
OnOn-- d
eman
d M
icro
dem
and
Micr
oMe
dia (
SEIS
)Me
dia (
SEIS
)
Agile
, Ext
ende
dAg
ile, E
xten
ded
Crea
tion
Netw
orks
Crea
tion
Netw
orks
Sust
ainab
leSu
stain
able
Built
Env
ironm
ent
Built
Env
ironm
ent
Glob
al Op
enGl
obal
Open
Sour
ce In
nova
tion
Sour
ce In
nova
tion
Glob
al Co
ncur
rent
Glob
al Co
ncur
rent
Engi
neer
ing
Engi
neer
ing
Emerging CoEmerging Co--Creators & Early AdaptorsCreators & Early Adaptors
in Network of European in Network of European LivingLabsLivingLabs
19 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
CENTEREDWORK / KNOWLEDGE
DISTRIBUTEDWORK / KNOWLEDGE
OPEN KNOWLEDGE AND CONTENT LAYER
2005 - COLLABORATION LAYER
2007 -OPEN SERVICE ARCHITECTURE LAYER
MATERIALIZING SINGLE INFORMATION SPACE2009 -
2010 -
MEDIA LearningEducation
eHealth
EngineeringConstru-
ction RURAL
TRUE KNOWLEDGE WORK and eMOBILITY
OECSIntegration to ETPs
CWE RoadmapO
CC
UP
ATIO
NA
L DO
MA
INS
EN
ABLIN
G H
OR
IZON
TAL
ELE
ME
NTS
20 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
Cross-disciplinary research
Physical Physical workplaceworkplace
TechnologyTechnologyInnovationsInnovations
People and OrganizationPeople and Organization
Relationship between work and business processes, technology, organization and place SecuritySecurity
Enterprise and ProcessesEnterprise and ProcessesBusiness ProcessBusiness Process