Post on 17-Jul-2015
transcript
7 steps to whip your B2B Sales and Marketing into
shape to help make marketing magic happen.
*Sales and Marketing
Be an S&M* Queen (or King)
Liz Sands
Sales
Analytical
Long-term focus
Strategic
Pull
Creative
Fun
Marketing
The sales and marketing characters
Interpersonal
Short-term focus
Tactical
Push
Single-minded
Rewarded
How did George Osborne get involved in Dogs vs Tights?
Mr Osborne said: “Pensioners will have complete freedom to draw down as much or as little of their pension pot as they want, anytime they want.” “No caps. No drawdown limits. Let me be clear: no one will have to buy an annuity.” Wednesday 19 March 2014
How did LV= Respond?
Analytical
Long-term Focus
Strategic
Push
Creative
Fun
Interpersonal
Short-term focus
Tactical
Pull
Single-minded
Rewarded
Sales Marketing
NEW NEW NEW UPDATED NEW NEW
Analytical
Long-term Focus
Strategic
Pull
Creative
Fun
Interpersonal
Short-term focus
Tactical
Push
Single-minded
Rewarded
Sales Marketing
Supporting advisers in the retirement advice journey
• Age
• Gender Demographic
• Postcode
• Country Geographic
• Motivations
• Interests Psychographic
• Usage
• Perceptions/ Beliefs
• Previous experiences Behavioural
• Networks
• Products
• Business levels
• Firm size
• Business written
• % of Business written with LV=
Business
Analytical
Long-term Focus
Strategic
Pull
Creative
Fun
Interpersonal
Short-term focus
Tactical
Push
Single-minded
Rewarded
Sales Marketing
Marketing for Advisers
Client Communications
Advertising and Acquisition
Analytical
Long-term Focus
Strategic
Pull
Creative
Fun
Interpersonal
Short-term focus
Tactical
Push
Single-minded
Rewarded
Sales Marketing